With the launch of the Olympic Games Tokyo 2020, fans around the world have settled down in front of the TV to cheer on their country and its athletes. The Games create a unique opportunity for businesses to connect with their customers on a topic that resonates with so many – sport.
The sports world has taken a hit over the past 12 months, but avid fans show no signs of abating. Steve Madincea is cofounder and managing partner at Fantastec SWAP, an app bringing fans together over a mutual love of digital sports collectibles.
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