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sport

ALL THE NEWS FROM “sport”
Meet Maiden, changing cricket with clothing designed for girls, by girls
As part of our quick founder questions series – or QFQs – we spoke to sisters Honor & Cat Black, founders of Maiden about wearing cricket clothing made for men, working with young ambassadors and encouraging and supporting more girls into sport.
Portfolio by " Honor & Cat Black
16.05.2024
Meet Maiden, changing cricket with clothing designed for girls, by girls
Britain's in the race: Two British companies join the 2024 Comcast NBCUniversal SportsTech Accelerator
Today, 10 companies were accepted into the fourth class of the Comcast NBCUniversal SportsTech Accelerator, two of which are British.
News by " Paul Ferretti
22.02.2024
Old Trafford on the cutting-edge of Technology: Manchester United partners with SCAYLE on new global e-commerce experience
Manchester United has chosen SCAYLE as its official e-commerce platform partner, ensuring United has one of the most modern commerce platforms in the industry.
News by " Paul Ferretti
25.01.2024
Old Trafford on the cutting-edge of Technology: Manchester United partners with SCAYLE on new global e-commerce experience
Engaging the next generation of sports fans in video games and virtual spaces
The search for the elusive next generation of fans has become a key challenge for the sports industry. While a period of on-field or on-track success used to go a long way to securing the lifelong allegiance of younger fans, those same fans are now far more difficult to find, engage and keep hold of.
Opinion by " James Draper
15.11.2023
Engaging the next generation of sports fans in video games and virtual spaces
Football - How AI can put match-fixing off-side
A veritable scourge in the world of football, with almost a thousand matches fixed every year, the detection of cheating has become essential to preserve fair play and fan confidence. Artificial intelligence has a major role to play in this battle.
Opinion by " Romain Girbal
04.08.2023
Padel: Why investors are clamouring for the UK’s fastest growing sport
With courts popping up around the country in the past few years, Padel has caught the eye of investors and notable athletes including David Beckham and Andy Murray. So how did a racquet sport become the next big investment opportunity?
News by " Simon Lovick
12.04.2023
Padel: Why investors are clamouring for the UK’s fastest growing sport
Meet Footium, the competitive and social multiplayer football management game
As part of our quick fire questions series – or QFQs – we spoke to George Benton, Jordan Lord & James O'Leary, cofounders of Footium about their debut as a hackathon project, their growing community and how they are changing the future of football gaming.
Portfolio by " George Benton, Jordan Lord & James O'Leary
09.08.2022
Meet Footium, the competitive and social multiplayer football management game
Does crypto threaten or strengthen sport’s relationship with its fans?
The past decade has seen sport’s relationship with money come firmly under the spotlight. The $600B global sports market has drawn in vast swathes of investment from all corners of the globe. Football has attracted club acquisitions from Saudi royalty and Russian oligarchs, and now even tech billionaires.
Opinion by " Simon Lovick
14.04.2022
Does crypto threaten or strengthen sport’s relationship with its fans?
Meet Hammerhead, the company creating innovative cycling technology
As part of our new quickfire questions series – or QFQs – we spoke to Ross McGraw, VP and Head of Marketing at Hammerhead about the future of cycling tech, acquisition and driving forward the future of cycling.
Portfolio by " Ross McGraw
17.03.2022
10 European sports tech incubators and innovation hubs
In the past five years, the European sports industry has seen an unprecedented number of initiatives to generate innovation in sports and support promising startups in the sector. The initiatives range from incubators and accelerators to innovation hubs and strategic networks.
Portfolio by " Nathan Moyse
12.03.2022
10 European sports tech incubators and innovation hubs
How to capitalise on the Olympics in your marketing strategy
With the launch of the Olympic Games Tokyo 2020, fans around the world have settled down in front of the TV to cheer on their country and its athletes. The Games create a unique opportunity for businesses to connect with their customers on a topic that resonates with so many – sport.
Opinion by " Jacqueline Bourke
03.08.2021
How to capitalise on the Olympics your marketing
The changing face of sports: How digital collectibles are unifying fans around the world
The sports world has taken a hit over the past 12 months, but avid fans show no signs of abating. Steve Madincea is cofounder and managing partner at Fantastec SWAP, an app bringing fans together over a mutual love of digital sports collectibles.
Portfolio by " Kirstie Pickering
05.02.2021
The changing face of sport post-COVID

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