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ALL THE NEWS FROM “other”
Meet Honu, the startup reimagining how companies operate
As part of our quick founder questions series – or QFQs – we spoke to Imad Riachi, Founder and CEO of Honu, about business creation, AI's power and the ‘disagree and commit’ culture.
Portfolio by " Imad Riachi
28.03.2024
Imad Riachi
Driving business insights: A guide to building an effective dashboard
In today's world, where businesses rely heavily on data, dashboards play an important role in facilitating decision-making processes. A dashboard is a visual representation of key performance indicators (KPIs), metrics, and other critical data points, consolidated into a single interface for easy interpretation and analysis.
Tools by " Mariia Merkulova
27.03.2024
Driving business insights: A guide to building an effective dashboard
GITEX Africa 2024 set to welcome global tech and startup leaders to Morocco
This year’s three-day event aims to build on the success of 2023’s inaugural show, which welcomed attendees from over 120 countries.
News by " Maddyness, with GITEX Africa
27.03.2024
GITEX Africa 2024 set to welcome global tech and startup leaders to Morocco
Leading with purpose: the essentials of Conscious Leadership
Purpose and conscious leadership are buzzwords often banded around these days, but what do they really mean for the modern-day leader and how can we embody their meaning beyond the superficiality of understanding what the words themselves mean?
Decoding by " Claire Renée Thomas
27.03.2024
claire renee thomas
How to handle the cost of living conversation at your startup
It's been a tough couple of years for our household finances. Rising prices are the British public’s number one concern, 4 in 10 energy bill payers are struggling to afford payments at the moment and a third are finding it difficult to pay their mortgage.
Opinion by " Greg Marsh
26.03.2024
Greg Marsh
France and the UK: An essential alliance in tech
An event devoted to tech and innovation, organised in partnership with Maddyness and London & Partners and hosted at the British Embassy in France, highlights the unique ties between two of the sector’s major players on either side of the Channel.
News by " Maddyness, with the British Embassy in Paris
25.03.2024
France and the UK: An essential alliance in tech
The Republic Expands: Software République welcomes JCDecaux
Software République welcomes JCDecaux amongst its members, thus demonstrating its collective drive to explore new business opportunities, working towards making mobility more innovative, safer, sustainable, and accessible to all.
News by " Paul Ferretti
25.03.2024
The Z Link, the social media agency bridging the gap between generations
As part of our quick founder questions series – or QFQs – we spoke to Erifili Gounari, Founder and CEO of The Z Link about helping brands connect with Gen Z, social media and self-drive.
Portfolio by " Erifili Gounari
23.03.2024
Erifili Gounari
AI chatbots vs. human agents: The customer support dilemma
In the rapidly evolving landscape of customer experience, the debate over the use of AI chatbots versus human support continues to intrigue and challenge customer experience leaders.
Opinion by " Charles Kergaravat
22.03.2024
AI chatbots vs. human agents: The customer support dilemma
How to avoid crossing the ‘creepy line’ when personalising your marketing
For more than a decade, marketers have used the explosion in available customer data to build increasingly personalised and complex communication strategies. As marketing channels fragment and evolve, the creation of campaigns that reach someone at the right time, place, medium and message have become essential.
Opinion by " Daria Kepa-Green
21.03.2024
How to avoid crossing the ‘creepy line’ when personalising your marketing
INSEAD alumni initiative educates business leaders on gender balance
How gender balanced is your startup? We spoke to Florence Hamilton, alumni at INSEAD and founder of the Balance in Business initiative, on educating leaders on how to become a more gender balanced operation and why it’s so important.
News by " Kirstie Pickering
20.03.2024
INSEAD alumni initiative educates business leaders on gender balance
Benefits of 3PL fulfillment for influencers
Besides many various trends in the past decade, the rise of influencers as important individuals in the eCommerce and marketing sphere is one of the most prominent ones. There are many influencers who started out as hobbyists in a certain field.
Decoding by " George Mathew
20.03.2024
Benefits of 3PL Fulfillment for Influencers
Taking the lid off: Indeed introduces Specialist Media Networks
Leading global matching and hiring platform Indeed introduces Specialist Media Networks to help employers hire for competitive and hard-to-fill roles.
News by " Paul Ferretti
19.03.2024
How to develop a social enterprise from the ground up
In the realm of entrepreneurship, building a startup is often seen as a challenging endeavour. It requires dedication, resilience, and a clear vision to navigate the turbulent waters of the business world successfully. However, when the goal of your startup is to address significant societal and environmental issues, the journey becomes even more daunting.
Tools by " Dr. Zareen Roohi Ahmed
18.03.2024
How to develop a social enterprise from the ground up

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.