In the world of marketing, trends, techniques and norms change frequently. Techniques that were considered as the key players have faded with new ones taking over the market. There is a popular saying, "there are decades where nothing happens, and there are weeks when decades happen.”
29.12.2021
Are you good at inbound marketing? Would you consider yourself technically proficient? Have you ever closed a high-dollar sale? Could you balance your company’s books in a pinch?
28.12.2021
Draft legislation recently published by the European Commission, would require companies in the EU employing gig economy workers to prove that they are employees. This would ensure they have access to sick pay, holidays and other employment rights.
27.12.2021
We are typing anything and everything into search engines and on social media. And with the rise in activism, quest for authenticity, social good, meaning and purpose, branding is getting personal.
27.12.2021
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
24.12.2021
Companies of all sizes are realising that making are effort outside of the office is good for business and are embracing ESG (environmental, social and governance) or, as it’s more commonly known, sustainability.
23.12.2021
Constant 'doing' comes at a price, and we become enslaved by our doings. They rule our business and home lives as if we have stepped onto a doing travelator with no end. There is pressure to do, deliver and – of course – delete from the to-do list.
22.12.2021
Improving your Google SEO rating is important for growth and to maintain your authority within your sector. However, the rapidly changing SEO sphere and keyword matches make it hard to know how specific or generalised you should be with your keyword research.
22.12.2021
When a business relationship sours, it’s not a relationship worth saving. I’m a total team player. But even after 20+ years and 14 startups, I’ve never been a cofounder. Not once.
21.12.2021
Of all the messages in the Chancellor’s Autumn Budget, one was particularly clear - we urgently need to address the UK’s digital skills gap. The announcement of a £3.8B investment in training and T-Level courses was welcome news for the tech sector and in the future will undoubtedly go some way to alleviating the crippling skills shortage our industry faces.
20.12.2021
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
17.12.2021
Few have understood how the reverberations from COVID-19 have left markets wide open for major disruption by new entrants. By accelerating digitisation and innovation, this turbulent period dramatically lowered barriers to entry for new players while simultaneously stifling innovation spending among industry incumbents.
14.12.2021
One of the things I love about working on Teaching Startup — my project to democratise startup mentorship by making it affordable and timely — is that every once in a while we don’t answer an entrepreneur’s question so much as get them to discover the answer they already know.
14.12.2021
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This week, we're talking about the investigation of Trump's social media firm, TRUTH social, and the appointment of its new CEO.
13.12.2021