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Are influencers the key to customer-centric marketing?
In the world of marketing, trends, techniques and norms change frequently. Techniques that were considered as the key players have faded with new ones taking over the market. There is a popular saying, "there are decades where nothing happens, and there are weeks when decades happen.”
Tools par " Evelyn Johnson
29.12.2021
Are influencers the key to customer centric marketing?
Learn these simple startup skills to fast-track growth
Are you good at inbound marketing? Would you consider yourself technically proficient? Have you ever closed a high-dollar sale? Could you balance your company’s books in a pinch?
Tools par " Joe Procopio
28.12.2021
Learn these simple startup skills to fast-track growth
How will gig companies tackle harassment as more women adopt delivery roles? 
Draft legislation recently published by the European Commission, would require companies in the EU employing gig economy workers to prove that they are employees. This would ensure they have access to sick pay, holidays and other employment rights.
" Fred Fullerton
27.12.2021
How will gig companies tackle harassment as more women adopt delivery roles? 
Why personal branding and reputation management need to be part of your professional toolkit
We are typing anything and everything into search engines and on social media. And with the rise in activism, quest for authenticity, social good, meaning and purpose, branding is getting personal.
Opinion par " Jonathan AJ Wilson
27.12.2021
Why personal branding and reputation management need to be part of your professional toolkit
It's Christmas! Diverse leaders, SME management tools and online security star in this week's MaddyMoney
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding par " Maddyness UK
24.12.2021
Maddymoney startup investment-news
5 ways startups can power up their sustainability messaging
Companies of all sizes are realising that making are effort outside of the office is good for business and are embracing ESG (environmental, social and governance) or, as it’s more commonly known, sustainability.
Opinion par " Pete Martin
23.12.2021
No need to whisper - 5 ways startups can power up their sustainability messaging
Practising undoing: three ways to free up time and headspace
Constant 'doing' comes at a price, and we become enslaved by our doings. They rule our business and home lives as if we have stepped onto a doing travelator with no end. There is pressure to do, deliver and – of course – delete from the to-do list.
Opinion par " Bridget Rooth
22.12.2021
Practising undoing: three ways to free up time and headspace
Local vs global SEO – what's the difference?
Improving your Google SEO rating is important for growth and to maintain your authority within your sector. However, the rapidly changing SEO sphere and keyword matches make it hard to know how specific or generalised you should be with your keyword research.
Tools par " Daniel Groves
22.12.2021
Local vs Global SEO: What's the difference?
Lose that cofounder and save your startup
When a business relationship sours, it’s not a relationship worth saving. I’m a total team player. But even after 20+ years and 14 startups, I’ve never been a cofounder. Not once.
Tools par " Joe Procopio
21.12.2021
Lose that cofounder and save your startup
Tech vacancies are booming – why now is the time to make a career change and tips for doing so
Of all the messages in the Chancellor’s Autumn Budget, one was particularly clear - we urgently need to address the UK’s digital skills gap. The announcement of a £3.8B investment in training and T-Level courses was welcome news for the tech sector and in the future will undoubtedly go some way to alleviating the crippling skills shortage our industry faces.
Opinion par " Steve Pinches
20.12.2021
Tech vacancies are booming – why now is the time to make a career change and tips for doing so
Edtech, medtech and "createch" in this week's MaddyMoney
Every week, Maddyness brings you the latest investment news from the UK startup ecosystem. Here's a recap of this week's investments.
Decoding par " Maddyness UK
17.12.2021
Maddymoney startup investment-news
To spend or not to spend: how COVID-19 has stunted innovation for many businesses
Few have understood how the reverberations from COVID-19 have left markets wide open for major disruption by new entrants. By accelerating digitisation and innovation, this turbulent period dramatically lowered barriers to entry for new players while simultaneously stifling innovation spending among industry incumbents.
Opinion par " Mark Smith
14.12.2021
To spend or not to spend: how COVID-19 has stunted innovation for many
Don’t let anyone tell you how to run your startup
One of the things I love about working on Teaching Startup — my project to democratise startup mentorship by making it affordable and timely — is that every once in a while we don’t answer an entrepreneur’s question so much as get them to discover the answer they already know.
Tools par " Joe Procopio
14.12.2021
Don’t let anyone tell you how to run your startup
What you need to know about the latest developments in Trump's new social media platform
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This week, we're talking about the investigation of Trump's social media firm, TRUTH social, and the appointment of its new CEO.
News par " Maddyness UK
13.12.2021

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