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Building your brand and establishing a reputation
When your business begins to get on its feet, you'll want to establish your reputation among your customer base, and building a memorable brand is one of the ways to do so. In a rapidly-shifting economy, people are turning to companies that they know and can rely on, so ensuring you get a foothold in the minds of your clients through clear and effective branding will help you during these challenging times.
Tools par " Steven Carruthers
28.09.2022
Building your brand and establishing a reputation
The 9 most common errors made by startup companies
At the London Law Collective, we provide entrepreneurs and startups with quality legal advice. As such, we are well aware of the common errors that they make, both legal and non-legal, and which often drive them to seek our support. We’ve been asked by Maddyness to share our experiences, thoughts and solutions
Tools par " Tim Herbert
24.09.2022
The 9 most common errors made by startup companies: Part 3
Hotbed announces free 10 week programme for women-led startups worldwide
Hotbed announces new programme to support women-led startups around the globe.
News par " Maddyness UK
22.09.2022
Hotbed announces free 10 week programme for women-led startups worldwide.
The rise of the super connectors
Networks continue to be the lifeblood of many startups and scaleups across the globe and there is a rising number of companies making the job of forming these networks their sole mission. Meet, the super connectors.
News par " Maddyness, with OVHcloud
21.09.2022
The rise of the superconnectors
How customer complaints can benefit your marketing strategy
No one likes criticism. We all wish that every word spoken to and about us or the organisation we represent could be effusive praise. After all, compliments feel good, but complaints, well, not so much…
Opinion par " Indiana Lee
21.09.2022
How customer complaints can benefit your marketing strategy
Here’s why overseas companies should set up shop in the UK (and how they can do it)
Let’s face it: the global economy is in a period of upheaval. Between the COVID-19 pandemic, war in Ukraine and unrest across a variety of markets, businesses are struggling to unlock growth potential and create opportunities for expansion. That’s why there’s never been a better time to set up a business presence in the UK.
Tools par " Maddyness, with 1st Formations
20.09.2022
Here’s why overseas companies should set up shop in the UK (and how they can do it)
Italy to host TechChill Milano as its startup scene thrives
Booming startup ecosystems rarely get more exciting than the Baltics – Estonia, Latvia and Lithuania – which has grown from almost nonexistent to over 5,000 startups and 12 unicorns in just a decade. And now, Italy’s own startup scene hopes to follow suit.
News par " Kirstie Pickering
14.09.2022
Italy to host TechChill Milano as its startup scene thrives
Is 2022 the year that data residency takes off?
Businesses today are navigating an incredibly complex regulatory landscape. Recent data residency laws are now pushing companies toward residency as a service and I believe this is more than just a trend, but will soon become an obligation for many technology providers.
Opinion par " Sébastien Marotte
13.09.2022
Is 2022 the year that data residency takes off?
3 areas where small businesses can save money
Starting out a business can be an expensive undertaking. In fact, research from Shopify suggests that small business owners spend approximately $40,000 in the first year of business alone, when considering all of the different costs. Further data from the U.S. Small Business Administration suggests that the majority of microbusinesses cost around $3,000 just to get started.
Tools par " Maddyness UK
12.09.2022
3 areas where small businesses can save money
Working smarter, not harder, as an entrepreneur
The decision to start a business is momentous. Working for yourself is an entirely different ballgame than working for someone else, and making this decision will forever change your life. In this sense, entrepreneurship is a giant undertaking, and it's easy to quickly become overwhelmed with the amount of work required to keep your small business afloat.
Tools par " Jordan Bishop
07.09.2022
Working smarter, not harder, as an entrepreneur
Here East, a decade of collaboration and a powerful Olympic legacy
Just over ten years ago, London took to the global stage as the host of the 2012 Olympic and Paralympic Games. For several weeks, the nation’s capital became the epicentre of the sporting world, with over 180,000 spectators everyday entering the Olympic Park in Stratford to enjoy the games - not to mention the millions watching from across the globe.
News par " Gavin Poole
05.09.2022
A decade of collaboration with Gavin Poole, CEO of Here East
5 tips on how blockchain and crypto startups can raise brand awareness
Anyone launching a crypto startup or working on a blockchain project knows that getting the word out is key to success. But doing it in a way that doesn't break the bank can be tricky. Additionally, while there's no doubt that blockchain and crypto startups are on the rise, with so much competition in the space, it can be tough to stand out from the pack.
Tools par " Jordan Bishop
03.09.2022
5 tips on how blockchain and crypto startups can raise brand awareness
Born in a pandemic, tested by the war: how to run a hyper-growth product in a crisis
In early 2019, at the beginning of the pandemic, I became a cofounder of a tech startup in Ukraine, even though everyone around was talking about the crisis of new businesses. However, the crisis has formed new opportunities beyond the challenges, and we have gained the most viral growth during the biggest instability in the market.
Opinion par " Dima Shvets
02.09.2022
Born in a pandemic, tested by the war: how to run a hyper-growth product in a crisis
How can businesses connect with Gen Z
Public opinion among Gen Z now increasingly represents a clear and present threat to business. During the next ten to fifteen years, humanity will fundamentally change in terms of what and how we buy and consume, and why we decide to work for any given company.
Opinion par " Steve Sanders
30.08.2022
How can businesses connect with Gen Z

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.