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Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
23.03.2023
As part of our quick fire questions series - QFQs - we spoke to Elliot Garreffa, Co-founder of Oasiis Insights about web3, leveraging the power of wallet data and creating personalised campaigns for web3 customers which increases engagement, sales & AoV.
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Elliot Garreffa
23.03.2023
Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
23.03.2023
Many companies approach customer satisfaction incorrectly. In nearly every market, businesses prioritise profits, and by doing so miss out on valuable opportunities to either a) provide excellent experiences customers will remember or b) rectify bad experiences they won’t forget.
Opinion par
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Dominic Monkhouse
21.03.2023
For the International Day of Forests, Maddyness spoke to the team at Treeapp to discover what our readers can do to help increase employee satisfaction, increase sales and tackle climate change. If you’d like to find out more about what Treeapp does, head to the bottom of this article!
News par
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Maddyness UK
21.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Deyan Dimitrov, CEO and founder of Laundryheap about the market for rapid dry cleaning services, an international working culture and the value of bootstrapping.
Portfolio par
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Deyan Dimitrov
18.03.2023
A mission statement is one of the most important things every company should have. Though it isn’t a budget that you can spend on marketing or an office you can rent to have a space for your team to work, a mission statement has a very practical purpose.
Tools par
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Frank Hamilton
17.03.2023
Whoever takes the call: The news will be shocking with burning questions popping up on the person’s inside: “Why did we lose? and even more scary: “How will I explain THAT to my management and peers?”
Opinion par
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Gabriele Rehbock
16.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Danny Gray, Founder and CEO of JAAQ about breaking down the mental health stigma, creating a platform for accessing and sharing lived experiences, and helping the millions of people currently waiting for mental health support.
Portfolio par
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Danny Gray
15.03.2023
Startups are in a precarious position going into 2023 with economic turbulence putting pressure on founders to streamline costs – some of which come at the expense of long-term success. To offer guidance to business owners and entrepreneurs, Marks & Clerk, have published an e-book to act as a resource for tech founders struggling to identify an effective strategy when it comes to innovation and intellectual property.
Tools par
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Maddyness UK
15.03.2023
As part of our quick fire questions series – or QFQs – we spoke to Jake Loo, CTO and cofounder of thirdweb about ignoring the noise around hacks and scams, empowering developers with Web3 framework and unwinding with video games.
14.03.2023
From the UK to Europe and beyond, small businesses are struggling. Rising inflation and energy prices are increasing their costs, and consumers - facing the same cost of living pressures - aren’t spending enough to balance out the books. So what does this mean for these SMEs and their owners?
Opinion par
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Ann Juliano
13.03.2023
With news that water bills are set to rise up to 12.9% a year, many hard-up businesses are set to feel extra pressure. Businesses are crying out for advice on how to build resilience during our uncertain economic times – and one way in which this can be achieved is getting savvy with utilities – and this absolutely includes water; often the ‘forgotten’ utility.
13.03.2023
As part of our quick fire questions series – or QFQs – we spoke to JP Lewin, Founder and CEO of Foundy about building a platform to help founders and shareholders achieve life-changing exit deals, enabling a team and creating the perfect playbook.
11.03.2023
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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