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Recently, a new brand I’m associated with conducted an attribution study that returned a puzzling result. It had asked its customers where they had heard of the brand (which was relatively new), and a good-sized chunk of the respondents said they saw it on YouTube. However, the brand had never advertised on YouTube, nor had its products been reviewed in any substantial numbers on the platform.
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Jonathan Trimble
28.02.2024
From holographic concerts to immersive exhibitions, entertainment has become more accessible, wide-ranging, and innovative than ever before – but as we look towards the next phase of technology’s disruption, with artificial intelligence developing at an unprecedented speed, a critical and contentious question arises: is technology changing the world of entertainment for better or worse? And what does its future hold?
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Gavin Poole
27.02.2024
Well, I never thought two Egyptologists could explain a founder’s ‘mindset’ to me and how it applies to getting investment.
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Phil McSweeney
27.02.2024
As part of our quick founder questions series - or QFQs - we spoke to Tim Whiteley, Co-Founder of Inevidesk, about VDI, computing power and work-life balance.
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Tim Whiteley
24.02.2024
UK employers risk further financial penalties as hiring managers don't feel adequately equipped to address contingent worker employment laws, suggest new findings from Cpl’s Talent Evolution Group.
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Paul Ferretti
23.02.2024
A new report from Flexa, published today, has revealed the top 100 most flexible employers to work for in 2024.
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Paul Ferretti
22.02.2024
Notion Capital has recently released their Cloud Challengers 2024 Report, along with the third annual Cloud Challengers 100 (CC100) list.
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Paul Ferretti
22.02.2024
I often get asked what a brand is. We all know the typical answer: a set of attributes, design and other associations that identify a company’s goods and services as distinct from others. But a better definition is this: a brand is money. It is a license to charge more, grow market share, forestall competitors, expand into new products and services, and weather downturns better than the competition.
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Jonathan Trimble
21.02.2024
As 2024 starts, Hugo Timm, Senior Creative at Frontify takes a look at the creative landscape of brands to see things that will go, things that are here to stay, and reflects on a way to embrace it all
20.02.2024
With #QVCS, Maddyness profiles different funds to give founders and entrepreneurs the information they need to choose the right investor. Today, we speak to Andrew J Scott, Founding Partner at 7percent Ventures.
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Andrew J Scott
19.02.2024
London founded Signal AI, a global leader in Reputation and Risk Intelligence, announces the acquisition of Social 360.
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Paul Ferretti
19.02.2024
As part of our quick founder questions series - or QFQs - we spoke to Ross Summers, Founder & CEO of Adaptor about recruitment solution, growth and diversity of thought.
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Ross Summers
17.02.2024
The European VC has launched the first-ever The European VC Awards, to recognise and honour the firms and individuals making a difference in the ecosystem.
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Paul Ferretti
16.02.2024
With over 1billion users, you'd think the platform would be buzzing, and yet only 1% are actively posting. Can you hear that? It’s the sweet sound of opportunity knocking, and LinkedIn holds the key to your professional success!
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Evelyn Oluwole
16.02.2024
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