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How to choose the right legal structure for your business
Choosing the right legal structure is a fundamental decision for any aspiring entrepreneur in the UK. It shapes how you run your business, manage finances, and interact with authorities.
Opinion par " John Carpenter
29.03.2024
John Carpenter
Old marketing methods are no longer working. So what can you do as a business to keep up and get ahead?
In the dynamic realm of digital marketing, a seismic shift is underway. Traditional methods, once the cornerstone of advertising strategies - reliant on paid ads on social media and conventional SEO - are losing their lustre. As we delve into 2024, it's imperative for businesses to recognise that the marketing playbook has been rewritten. The question now is not if, but how businesses can adapt to keep pace and leap ahead in this new era.
Tools par " Inge Hunter
28.03.2024
Old marketing methods are no longer working. So what can you do as a business to keep up and get ahead?
Science Superpower: The Oxford Science Park expands and appoints DTRE as joint agents
The Oxford Science Park (TOSP), one of the world’s leading powerhouses for science and technology companies, has instructed DTRE as joint agents.
News par " Paul Ferretti
28.03.2024
Matt Smith and Rory Maw
Mental health and young people in the workplace: happy, productive and thriving
It’s fantastic that more people than ever are talking about mental health, but I am concerned about sweeping generalisations about the reasons for increased diagnosis of mental health conditions and how people are now being vocal when they experience poor mental health.
Opinion par " Sandi Wassmer
28.03.2024
Meet Honu, the startup reimagining how companies operate
As part of our quick founder questions series – or QFQs – we spoke to Imad Riachi, Founder and CEO of Honu, about business creation, AI's power and the ‘disagree and commit’ culture.
Portfolio par " Imad Riachi
28.03.2024
Imad Riachi
Driving business insights: A guide to building an effective dashboard
In today's world, where businesses rely heavily on data, dashboards play an important role in facilitating decision-making processes. A dashboard is a visual representation of key performance indicators (KPIs), metrics, and other critical data points, consolidated into a single interface for easy interpretation and analysis.
Tools par " Mariia Merkulova
27.03.2024
Driving business insights: A guide to building an effective dashboard
GITEX Africa 2024 set to welcome global tech and startup leaders to Morocco
This year’s three-day event aims to build on the success of 2023’s inaugural show, which welcomed attendees from over 120 countries.
News par " Maddyness, with GITEX Africa
En partenariat avec GITEX
27.03.2024
GITEX Africa 2024 set to welcome global tech and startup leaders to Morocco
Leading with purpose: the essentials of Conscious Leadership
Purpose and conscious leadership are buzzwords often banded around these days, but what do they really mean for the modern-day leader and how can we embody their meaning beyond the superficiality of understanding what the words themselves mean?
Decoding par " Claire Renée Thomas
27.03.2024
claire renee thomas
How to handle the cost of living conversation at your startup
It's been a tough couple of years for our household finances. Rising prices are the British public’s number one concern, 4 in 10 energy bill payers are struggling to afford payments at the moment and a third are finding it difficult to pay their mortgage.
Opinion par " Greg Marsh
26.03.2024
Greg Marsh
France and the UK: An essential alliance in tech
An event devoted to tech and innovation, organised in partnership with Maddyness and London & Partners and hosted at the British Embassy in France, highlights the unique ties between two of the sector’s major players on either side of the Channel.
News par " Maddyness, with the British Embassy in Paris
En partenariat avec British Embassy in Paris
25.03.2024
France and the UK: An essential alliance in tech
The Republic Expands: Software République welcomes JCDecaux
Software République welcomes JCDecaux amongst its members, thus demonstrating its collective drive to explore new business opportunities, working towards making mobility more innovative, safer, sustainable, and accessible to all.
News par " Paul Ferretti
25.03.2024
The Z Link, the social media agency bridging the gap between generations
As part of our quick founder questions series – or QFQs – we spoke to Erifili Gounari, Founder and CEO of The Z Link about helping brands connect with Gen Z, social media and self-drive.
Portfolio par " Erifili Gounari
23.03.2024
Erifili Gounari
AI chatbots vs. human agents: The customer support dilemma
In the rapidly evolving landscape of customer experience, the debate over the use of AI chatbots versus human support continues to intrigue and challenge customer experience leaders.
Opinion par " Charles Kergaravat
22.03.2024
AI chatbots vs. human agents: The customer support dilemma
How to avoid crossing the ‘creepy line’ when personalising your marketing
For more than a decade, marketers have used the explosion in available customer data to build increasingly personalised and complex communication strategies. As marketing channels fragment and evolve, the creation of campaigns that reach someone at the right time, place, medium and message have become essential.
Opinion par " Daria Kepa-Green
21.03.2024
How to avoid crossing the ‘creepy line’ when personalising your marketing

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