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Over the last couple of years, more and more digital marketers believe they must become T-shaped if they want to remain at the top of their game in the years to come. At the same time, more and more companies are looking to hire such talent. In this article, we’ll be debating the T-shaped marketer concept and when startups should, in fact, hire such talent.
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David Odier
07.04.2021
The Instagram influencer market’s value topped $5B in 2020 and shows no signs of slowing down. In 2014, Chloé Watts took advantage of the booming industry and founded chloédigital, a tech support membership service for content creators.
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Kirstie Pickering
11.01.2021
Sebastien Faelens, who at the start of this year ran a wine business, struggled deeply when pubs, bars and restaurants closed overnight due to COVID-19. His revenue dropped to zero and he eventually decided to call time on his dream. Now, he’s back - this time with digital marketing offering Xplore Digital.
27.11.2020
Marketers have always battled for consumer attention, but this has become overwhelming due to the sheer amount of content available online. Geri Ruci, a marketing analyst at Posito, looks at the challenges brands face when trying to do the right thing.
20.07.2020
Market, brand and consumer intelligence platform Attest has raised £12.1M ($15M) to deliver on its promise of democratising consumer insights across all businesses aiming to be truly consumer-centric.
29.05.2020
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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