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martech
As part of our quick founder questions series - or QFQs - we spoke to James Melhuish, CEO of Plinc about personalised customer marketing, generative AI and the vital role people continue to play.
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James Melhuish
13.01.2024
As part of our quick founder questions series – or QFQs – we spoke to Jenny Tsai, CEO of WeArisma about influencer marketing, social media ranking and building brand affinity with Gen Z.
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Jenny Tsai
09.08.2023
After more than a decade of ‘purpose-lite’ work and worthy brand intentions, Cannes juries’ patience for campaigns that raise awareness without also driving action appeared to finally run out. This year’s top honours went to problem-solving pragmatists with an appetite for practical change and the tenacity to make it happen. Here, longer-term commitment triumphed over marketing’s usual fixation on short-term results.
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Paul Kemp-Robertson
18.07.2023
The entrepreneur revolution – which has helped to found thousands of fantastic small businesses and startups – has been boosted and enabled by waves of technology innovation. But with the arrival of AI-based, highly accessible tools the wave has turned into a tsunami and the potential for entrepreneurs is huge.
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Daniel Priestley
12.07.2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok, discusses which major tech trend businesses should consider investing their marketing budget.
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Thomas Peham
02.06.2023
Maddyness spoke to Geoffroy Martin, CEO of Ogury about the future of digital advertising in a cookieless world and the difference between personified and personalised advertising.
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Geoffroy Martin
24.05.2023
We've all seen the headlines. That Open AI's watershed breakthrough spells the end of the copywriter. That it's going to radicalise content creation as we know it, making things easier, quicker and more efficient. But what about the inherent risk of over-saturation of the same type of content and its impact on SEO? Here, Richard Hayes, search director at Catalyst tells you everything you need to know about harnessing the best of generative AI while ensuring an organic visibility advantage over the competition.
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Richard Hayes
10.05.2023
Adapting to an increasingly digital world, marketers constantly seek innovative technologies in order to build meaningful connections with consumers, and organise a superior customer experience via online and offline channels. Phygital brand campaigns – with the use of technology – have yet-to-be-unlocked potential for reaching these goals.
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Svetlana Stotskaya
25.03.2023
In recent years, digital marketing has been considered as one of the key growth drivers for companies of all sizes. As marketing teams are heading into 2023, here are four trends to consider when conceptualising digital advertising campaigns and choosing online promotional channels.
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Svetlana Stotskaya
14.01.2023
As part of our quick fire questions series – or QFQs – we spoke to Oliver Yonchev, CEO and cofounder of Flight Story about how new innovations are changing how companies need to communicate, investing in other founders and being unapologetically ambitious.
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Oliver Yonchev
26.11.2022
To help SMBs and marketers boost their SEO strategies, Matthew O’Such (VP of SEO for iStock) has provided five tips on how to use stock images and videos to driver stronger SEO
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Matthew O’Such
07.09.2022
Pitching to investors is like Marmite – some founders love it, and some hate it. For me, there’s no better stage than in front of investors. I’ve pitched to hundreds of investors and still enjoy the excitement the process brings.
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Tom Fairey
16.06.2021
Through 27 years of experience working in hospitality, I saw marketing decisions being made – often at very high level and involving thousands of pounds – that were based on a gut feeling or presumption.
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Victoria Searl
01.06.2021
Much like places like Chiltern Firehouse, that feeling of exclusivity leaves most people curious to learn more. People want to see what all the fuss is about. Is it all that? Why can’t I just get in?
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Rida Oyebade
22.04.2021
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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