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According to statistics compiled by Business Support Club, businesses spend 7.8% of their marketing budget on building their brands and increasing brand awareness. Brand building comes in 2nd place after digital marketing, reinforcing the importance of establishing an online presence and boosting brand visibility.
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Indiana Lee
29.11.2024
Depending on what time you got up today, you’ve seen between four and ten thousand ads. Let that sink in. TEN THOUSAND ADVERTS. How many of them can you remember? Exactly.
25.11.2024
The landscape of retail has undergone a seismic shift in recent years, with ecommerce emerging as a dominant force in the global marketplace. As more consumers turn to online shopping for convenience, variety, and competitive pricing, businesses must adapt their marketing strategies to thrive in this digital ecosystem.
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George Mathew
16.11.2024
Before we tackle the concept of work/ life balance, let me quickly explain the concept of being fully booked. The desire to go from overlooked to fully booked® isn’t about ego. It’s not about a static end point either (technically, it’s not even a requirement to actually want to be fully booked). Rather, it’s a movement, a mission, an intention.
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Niki Hutchison
14.11.2024
You've done it. You've taken that leap of faith, stepped out of your comfort zone, and launched your business. First of all, congratulations! That's no small feat, and you should be incredibly proud of yourself. But now, as you sit at your shiny new desk (or perhaps your kitchen table – we've all been there), you might be wondering: "What now? Where are all the clients I dreamed about?"
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Niki Hutchison
07.11.2024
I don't know about you, but when I'm reading a business blog, I don't just want fluff. I want actionable insights that are going to make a real difference to my bottom line. And that's exactly what I'm bringing you today!
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Niki Hutchison
31.10.2024
Today we see social media becoming an increasingly important centerpiece for businesses of all sizes. With billions of active users across various platforms, social media offers unparalleled opportunities to connect with your target audience, build brand awareness, and drive sales. However, harnessing the power of social media requires a strategic approach.
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George Mathew
12.10.2024
Culture is currency right now. It’s how brands are gaining relevancy, winning loyalty and building longevity. But if you wait for trends to emerge you’ll have missed the moment. Look at how fast Skims moves, partnering with Jude Bellingham just days before the start of this summer’s Euros. Or tapping Bridgerton star Nicole Coughlan to lead its campaign as the latest series dropped.
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Steve Pearce
03.10.2024
As consumers’ expectations for brand offerings rise, marketers are turning to innovative strategies to stand out. One such approach is the use of phygital brand campaigns, which blend physical and digital elements with technologies such as augmented reality (AR) and virtual reality (VR).
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Svetlana Stotskaya
28.09.2024
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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