SECTORS
fashiontech
Launching imminently, this new SaaS venture from the 30-under-30 founder of Hirestreet will make it easier for brands to embrace and monetise clothing rental.
14.04.2021
Restrictions over the past 10 months have meant that most of us have spent more time at home. This has led many to reorganise and purge unwanted items, but with charity shops closed and unnecessary trips to the Post Office avoided, how else can we rid ourselves of our unloved fashion?
18.01.2021
Making the decision to leave the security of a reliable monthly income to go self-employed can be a step into the unknown. Carrie Elizabeth Dennahy, founder and CEO of Carrie Elizabeth Jewellery, decided to take that leap when she saw a gap in the market for more affordable, unique and well-crafted jewellery.
Opinion by
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Kirstie Pickering
14.01.2021
Leftover stock in the fashion industry has always been a waste of money and resources – all the more so after shops were forced to close by the COVID-19 pandemic. A new platform called Purple Dot thinks it might just have the answer.
09.10.2020
Fashiontech expert BrandLab creates unique VR showrooms for fashion buyers. They saw their profits skyrocket by 500% between May and June during COVID-19.
Decoding by
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Audrey Langevin
10.08.2020
Lockdown has led to a real drive towards active-transport with people looking to avoid public transport, this gives great opportunities for Staark in their mission to make performance cycling clothing for people whatever their body type. Maddyness spoke with Alasdair Scott, CEO to understand how the company is coping during the COVID-19 pandemic and what the future holds.
22.07.2020
As we enter a world where face-masks are the new normal, it is timely that Nosy should be launching their innovative line of wearable tech designed to improve your breathing health. Maddyness spoke with Carina Cunha, Founder and CEO of Nosy to understand how their company is coping during the COVID-19 pandemic and what the future holds.
28.05.2020
As we have adjusted to the new normal, the time is right to re-think about what we want for the future. Do we want to go back? or is now the moment to move forward, make change and rethink our habits. Maddyness spoke to the founder of Baba+Boo about their business during COVID-19 and the positive changes that can become the norm in the world post-lockdown.
22.05.2020
COVID-19 has changed everything, many people are now working from home for the first time. They’re also going to the gym, school, pub, restaurant, cinema and everything else within the four walls of their house. This has brought huge changes to people lives, created a lot of stress and as a result, people’s personal appearance has changed because it’s had to, loungewear has become the ‘go-to’ clothing of choice of the day, every day, as all aspects of daily life and routine have become blurred.
Decoding by
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Andy Boothman
05.05.2020
Billi London has imagined and invented the next generation of tights. They are stylish and decompose in less than 5 years in landfill as opposed to traditional tights which require anywhere from 40 to 100 years to decompose.
Portfolio by
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Audrey Langevin
04.05.2020
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