SECTEURS
adtech
Over the past decade, we at DOOH.com have emerged as leaders in the digital out-of-home (OOH) advertising industry, constantly pushing the boundaries of what's possible in this ever-evolving medium. As the industry shifted from traditional paper-and-paste billboards to digital screens, we positioned ourselves at the forefront of this transformation, delivering innovative, data-driven campaigns that connect with audiences in more meaningful ways.
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Andrew Newman
01.11.2024
The award-winning 2014 Pride in London #FreedomTo campaign was London Pride’s first-ever advertising campaign. The campaign prompted people to share their #FreedomTo messages on social media, with entries displayed on out-of-home screens across London, as well as on the side of buses as part of the London Pride event.
28.06.2024
As part of our quick founder questions series - or QFQs - we spoke to James Draper, founder and CEO of Bidstack about disrupting home digital advertising, connecting brands with gamers and the importance of innovation and inclusivity.
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James Drape
29.11.2023
In the fast-paced and competitive world of technology startups, effective advertising plays a crucial role in gaining visibility, attracting customers, and driving fast growth. However, many startups often stumble upon common pitfalls that hinder the success of their advertising campaigns.
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Svetlana Stotskaya
23.09.2023
Thomas Kriebernegg, Managing Director & Co-Founder at App Radar, explores how ChatGPT and Generative AI can boost app marketing strategies
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Thomas Kriebernegg
26.04.2023
As more people become frustrated by Google, Max Lunn ponders the disruptive potential of generative AI chatbots on search engines. Whilst tempting to imagine OpenAI's GPT-4 taking over from Google's (dithering) Search, it's likely a more iterative process will happen, where chatbots will eventually become incorporated into Google Search.
22.03.2023
A minute on the clicks, a lifetime on the hips: If hips are in fact a tracking nightmare and that constant feeling of surveillance online, whether, from big techs, advertisers, or social media king-pins, the cookies crumble into all the nooks and crannies
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Daniel Tjondronegoro
25.08.2022
For a number of years, the ad industry has made the fight against fraud a priority. However, another financial concern has also proven to be extremely damaging: $10B is wasted each year on video ads that are partially in-view. Advertisers are settling for standards that must be urgently reviewed.
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Ossie Bayram
30.06.2022
I grew my startup Grafomap to a £1.1M revenue with the help of influencer marketing. That was six years ago. Since then, influencer marketing has changed a lot – and not for the better.
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Rihards Pīks
ÉCOUTER L’ARTICLE
13.04.2022
Advertisers in the UK will have spent £27.7B on digital ads by the end of 2021. Globally, this number will reach a whopping $455B, which is a 20% increase compared to the year before according to the latest study by eMarketer.
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Jekabs Endzins
21.12.2021
The power of advertising has propelled to new heights in the digital age. Maddyness UK spoke to Glen Dormieux, founder at Playrcart, on how his startup is riding that wave and making adverts instantly transactional.
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Kirstie Pickering
23.09.2021
Raphael Rodier, global chief revenue officer at Ogury, discusses the launch of the business in 2014, areas for improvement in digital advertising and his thoughts on GDPR.
22.09.2021
The internet is by its very nature open and diverse. It is expansive and its potential is infinite. New technologies are often designed to solve problems, but when the people leading this space have a myopic view, both the tech and its users suffer.
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Jenny Tsai
16.09.2021
The tracking cookie is withering away, leaving an increasingly cookieless world in its wake. These tiny text files empower advertisers with myriad data on the online consumers they intend to reach. However, they also violate privacy standards that have continually grown tighter and more respectful toward individual users. In a privacy-centric world where advertisers seek to maintain the upper hand on consumer insight, how can we move on from the cookie?
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Spencer Cowley
05.05.2021
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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