SECTORS
adtech
The award-winning 2014 Pride in London #FreedomTo campaign was London Pride’s first-ever advertising campaign. The campaign prompted people to share their #FreedomTo messages on social media, with entries displayed on out-of-home screens across London, as well as on the side of buses as part of the London Pride event.
28.06.2024
As part of our quick founder questions series - or QFQs - we spoke to James Draper, founder and CEO of Bidstack about disrupting home digital advertising, connecting brands with gamers and the importance of innovation and inclusivity.
Portfolio by
"
James Drape
29.11.2023
In the fast-paced and competitive world of technology startups, effective advertising plays a crucial role in gaining visibility, attracting customers, and driving fast growth. However, many startups often stumble upon common pitfalls that hinder the success of their advertising campaigns.
23.09.2023
Thomas Kriebernegg, Managing Director & Co-Founder at App Radar, explores how ChatGPT and Generative AI can boost app marketing strategies
26.04.2023
As more people become frustrated by Google, Max Lunn ponders the disruptive potential of generative AI chatbots on search engines. Whilst tempting to imagine OpenAI's GPT-4 taking over from Google's (dithering) Search, it's likely a more iterative process will happen, where chatbots will eventually become incorporated into Google Search.
22.03.2023
A minute on the clicks, a lifetime on the hips: If hips are in fact a tracking nightmare and that constant feeling of surveillance online, whether, from big techs, advertisers, or social media king-pins, the cookies crumble into all the nooks and crannies
25.08.2022
For a number of years, the ad industry has made the fight against fraud a priority. However, another financial concern has also proven to be extremely damaging: $10B is wasted each year on video ads that are partially in-view. Advertisers are settling for standards that must be urgently reviewed.
Opinion by
"
Ossie Bayram
30.06.2022
I grew my startup Grafomap to a £1.1M revenue with the help of influencer marketing. That was six years ago. Since then, influencer marketing has changed a lot – and not for the better.
Opinion by
"
Rihards Pīks
LISTEN TO THE ARTICLE
13.04.2022
Advertisers in the UK will have spent £27.7B on digital ads by the end of 2021. Globally, this number will reach a whopping $455B, which is a 20% increase compared to the year before according to the latest study by eMarketer.
Opinion by
"
Jekabs Endzins
21.12.2021
The power of advertising has propelled to new heights in the digital age. Maddyness UK spoke to Glen Dormieux, founder at Playrcart, on how his startup is riding that wave and making adverts instantly transactional.
23.09.2021
Raphael Rodier, global chief revenue officer at Ogury, discusses the launch of the business in 2014, areas for improvement in digital advertising and his thoughts on GDPR.
22.09.2021
The internet is by its very nature open and diverse. It is expansive and its potential is infinite. New technologies are often designed to solve problems, but when the people leading this space have a myopic view, both the tech and its users suffer.
Opinion by
"
Jenny Tsai
16.09.2021
The tracking cookie is withering away, leaving an increasingly cookieless world in its wake. These tiny text files empower advertisers with myriad data on the online consumers they intend to reach. However, they also violate privacy standards that have continually grown tighter and more respectful toward individual users. In a privacy-centric world where advertisers seek to maintain the upper hand on consumer insight, how can we move on from the cookie?
Opinion by
"
Spencer Cowley
05.05.2021
New data from iStock on corporate branding and advertising is encouraging. However, companies should not stop here.
Opinion by
"
Maddyness UK
08.03.2021
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
Submit information
Want to send us some news? An opinion or an idea? Anonymously or not, we'd love to hear from you
