sustainability

Smol, the detergent-to-your-door brand loved by more than a quarter of a million households, has raised £8M to continue its mission to shake up an industry that has barely innovated for a century. The Series A funding round was led by Balderton Capital with participation from JamJar Investments and is being announced fresh off the back of smol releasing its first ever fabric conditioner.

Ecosia has financed more native and biodiverse trees globally than any other tree-planting organisation, and in the UK they have committed to planting over 2,000 trees on NHS land surrounding hospitals. These forests will become a living monument and lasting expression of gratitude for NHS staff’s commitment to fighting COVID-19 and last week they reached a landmark.

Greenwashing has become a common criticism of companies whose sustainable promises don’t match up to their actions. But are these criticisms unfair?

Oxwash, the space-age laundry and dry-cleaning startup overhauling the traditional laundry service, today announced a £1.4M investment from TrueSight Ventures, Biz Stone, Paul Forster, Founders Factory and other angel investors. Oxwash’s service is taking medical-grade laundry technology typically used in spaceship and hospital sterilisation and making it accessible to all.

Billi London has imagined and invented the next generation of tights. They are stylish and decompose in less than 5 years in landfill as opposed to traditional tights which require anywhere from 40 to 100 years to decompose.