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How Neil Patel found the right mix of services and software
Victor Snyder spoke with Neil Patel - the "Digital Marketing Superstar" - about what it means to lead an agency in tandem with a software firm, his brand decisions and everything else to do with digital marketing opportunities.
News by " Victor Syder
09.09.2020
Solo-founder: the story behind the creation of easyGuide
Part of the easy® family of brands that serves millions of tourists every year, easyGuide helps people discover unforgettable experiences in cities across Europe. Maddyness spoke with Blake Reddy, solo-Founder & CEO of easyGuide, to understand how he decided to create his startup with very little expertise in travel and eCommerce.
News by " Blake Reddy
02.09.2020
Why more people should aspire to be intrapreneurs
Every era is defined by innovations that transform our lives. Ground-breaking leaps forward are lauded, only to have their crown snatched away by a better, smarter version in the following years. Since the turn of the millennium, unfathomable levels of investment have poured into companies pushing boundaries in every field.
Decoding by " Dr Alex Young
31.08.2020
Fintech leadership through democratisation and agility
Victor Snyder spoke with Mariana Gospodinova, GM of Crypto.com Europe in January about the evolution in the face of the challenges of diversity in the European fintech ecosystem.
News by " Victor Snyder
26.08.2020
The story behind the making of Domino Clamps
In 2014, Justin Beardsell found himself standing on top of a shipping container in the blistering Spanish sun, smashing a short scaffold pole diagonally through the corner of the container with a lump hammer, asking himself: "There must be a better way of doing this?”. Here's the entrepreneurial journey that answered his question.
Portfolio by " Justin Beardsell
25.08.2020
How to deal with anxiety and be a good leader in a time of crisis
COVID-19 has indeed upset the apple cart and navigating this highly stressful and uncertain situation is one that we all need help with. Just this week the Office of National Statistics have revealed that twice as many adults in Britain are reporting symptoms of depression compared with this time last year. Maddyness spoke with Amber Coster from Balpro to get some top tips and tricks to both being a good leader and how to deal with anxiety.
Tools by " Cleo McGee
25.08.2020
How leaving the career I’d trained for shattered my glass ceiling
Dr Owain Rhys Hughes is CEO and founder of Cinapsis: a healthtech company that's transforming patient referrals and tackling NHS waiting times by giving primary care clinicians immediate access to specialist advice. Dr Hughes is a surgeon by training and shared his journey with Maddyness.
Portfolio by " Dr Owain Rhys Hughes
19.08.2020
Against the odds, the journey of a mumpreneur
Creating a business alone is hard, running a business as a parent of five is harder, add in chronic health conditions and surely it is time to reconsider your plans? Absolutely not, as Maddyness discovered when we spoke with Lucille Whiting, Lead Designer and Maker at Sophia Alexander Jewellery.
Portfolio by " Lucille Whiting
13.08.2020
Moderation is sexy: just ask Stryyk
If there were a time of year to talk about moderation, you might expect it to be January. The month when piousness abounds; when our feet look like they belong in a mortuary, at the end of our indulged and pallid bodies; when our bank accounts look like an evil toddler’s been playing with a calculator (‘minus one hundred gazillion pounds, Daddy!’); when we go to the doctors in the hope that something is tangibly wrong with us outside of general glibness, which you can’t treat with an antibiotic, apparently. Oh, come on doctor, can we at least try it?
Portfolio by " Ella Bowman
11.08.2020
Alex Carlton
Andrew Humphries and The Bakery: a recipe for success
It’s one of the most crucial divides in the business world. On one side we have large corporations, faced with the ever-growing shadow of digital transformation. They’re driven to adopt technology and evolve, or face the consequences of being outed by new business models... On the other, we have startups. Young, nimble and innovative, their breakthroughs often hold the answers for established giants. Andrew Humphries tells us more.
Portfolio by " Esat Dedezade
04.08.2020
Andrew Humphries
Startups, tech and the female founder landscape
Every company, as the saying goes, is a technology company. Those that don’t embrace technology will lose their competitive edge and falter in the face of new players. While the banking industry is steeped in more tradition than most, the winds of change are already here. We learn more from Diana Biggs, Global Head of Innovation at HSBC Private Banking.
News by " Esat Dedezade
30.07.2020
The workspace experience: interview with Kursty Groves
With the rise of co-working, design-forward spaces are tantalising businesses with their plants, neon slogans, break-out spaces -- some of which more closely represent living rooms (billiard rooms, even, with their pool, fußball and ping pong tables) than they do the typical office. Workplace consultant, author and ‘Space Coach’, Kursty Groves explains more.
News by " Ella Bowman
16.07.2020
6 pieces of advice on going from employee to freelancer
Are you an entrepreneur? Maddyness has compiled a toolkit to help you create, grow, and even sell your own startup. From recruiting a team and protecting your brand to financing your innovation, you will find tips, tools and advice to help you navigate the entrepreneurship labyrinth. Becoming independent after being an employee has never been simpler, but it could scare you. Here are some recommendations to help you make the leap.
Tools by " Lucas Didier
08.07.2020
working from home
Meet the man who got told he couldn't so he did
Working in the startup industry means that you can sometimes become a bit jaded as to the real issues and problems that face society. Luckily, Maddyness was able to interview Christopher Kenna founder and CEO of Brand Advance.
Tools by " Darren Rebeiro
25.06.2020

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.