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Manufacturing in the metaverse
Virtual twins allow for hybrid digital and physical manufacturing. Can they help green one of the world’s most polluting industries?
Decoding by " Florence Wildblood
02.03.2022
Manufacturing in the metaverse
Green creator Lydia Bolton is turning unwanted textiles into fun and stylish apparel
Maddyness is collaborating with environmental publication Ours to Save to bring readers fresh perspectives on sustainability. In this piece, Florence Wildblood spoke to Bolton about reconciling personal values with career choices, how to avoid fast fashion temptation, and the ins and outs of running a small business.
Portfolio by " Florence Wildblood
26.10.2021
How a green skills shortage could thwart our climate commitments
Maddyness is collaborating with environmental publication Ours to Save to bring readers fresh perspectives on sustainability. In this piece, we highlight the UK's shortage of skilled green workers. Only with a large enough green workforce will we be able to meet our net-zero commitments
Decoding by " Joey Grostern
20.05.2021
Green skills shortage
Electronic waste arrives in Africa in the form of ‘donations’
A loophole sees rich countries sending e-waste over to the African continent. We speak to scrap dealers and upcyclers in Ghana and Zambia about what happens next, and what needs to change.
Decoding by " Florence Wildblood
14.05.2021
Electronic waste arrives in Africa in the form of ‘donations’
The former CEO of Patagonia is rewilding 15M hectares of land
Maddyness is partnering with environmental publication Ours to Save to bring readers fresh perspectives on sustainability. Today, we look into how Kristine Tompkins and her team are rewilding ecosystems in Chile and Argentina.
Decoding by " Ellie Roxburgh
06.05.2021
Kris Tompkins is rewilding an ecosystem
‘Wear your own skin’: Leather is the new fur
Karl Lagerfeld once said that, “In a meat-eating world, wearing leather for shoes and clothes and even handbags, the discussion of fur is childish.” He was defending his use of animal skins, but (sorry Karl) his words nicely sum up a hypocrisy that fashion is finally moving away from.
Decoding by " Florence Wildblood
16.04.2021
How to think about capitalism and climate change
Maddyness is collaborating with environmental publication Ours to Save to bring readers fresh perspectives on sustainability. Here, we explain the basics of this prevailing economic system and how it intersects with climate change.
Decoding by " Harry Kingdon
15.04.2021
Abandoned Trolley
Introducing Zoa, software for fashion’s rental revolution
Launching imminently, this new SaaS venture from the 30-under-30 founder of Hirestreet will make it easier for brands to embrace and monetise clothing rental.
Decoding by " Florence Wildblood
14.04.2021
In the bathrooms of the future, shampoo comes in cans
Aluminium is infinitely recyclable – with three quarters of all aluminium ever mined still in existence today. Can we harness this property to make cosmetics greener?
Portfolio by " Florence Wildblood
06.04.2021
It doesn’t make sense to keep destroying nature ‘for the sake of the economy’
We’ve seen a 70% decline in birds, amphibians, mammals, fish, and reptiles since 1970. This collection of scientists and investors are doing something about it. Maddyness is collaborating with Ours to Save to bring readers fresh perspectives on sustainability.
Decoding by " Ellie Roxburgh
25.03.2021
It doesn’t make sense to keep destroying nature ‘for the sake of the economy’
How far off is green air travel?
As airlines prepare for a post-COVID travel surge, decarbonisation must be a priority. To rise to the challenge, we’ll need a combination of government policy and private innovation.
Decoding by " Florence Wildblood
25.03.2021
How far off is green air travel?
Solving the energy storage dilemma
We can’t quit fossil fuels completely until we work out how to store renewable energy – and therefore supply it on demand. Maddyness looks to companies at the venture stage for answers.
Decoding by " Florence Wildblood
01.03.2021
Solving the energy storage dilemma
B Corps: bringing sustainable business ethics into governance
Maddyness is collaborating with environmental publication Ours to Save to bring readers fresh perspectives on sustainability. Today - in line with BrewDog's announcing its B Corp status – we look into whether the B Corp certification sets a good standard for green business or merely facilitates greenwashing.
Decoding by " Alice Attlee
25.02.2021
B Corps: bringing sustainable business ethics into governance
The next big thing for biodiversity? Drones
We will need to restore billions of hectares of land over the coming years. Luckily, new AI and drone technology works ten times faster than planting trees by hand.
News by " Florence Wildblood
19.02.2021
Irrigated crops make an interesting mosaic.

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