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Maddy101
Let me ask you a philosophical question: Why did you start your own company in the first place? I really want you to think about the answer. Too many entrepreneurs don’t, and when they realise that they’re building their business from someone else’s blueprints, they lack either the fortitude or the experience to reverse course.
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Joe Procopio
22.09.2020
Are you working hard to make your customers successful? Do your customers love your product or do they tolerate it? To answer that question, you may need to ask another question: How much work do you do to make your customers successful?
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Joe Procopio
15.09.2020
When it comes to defining a pricing strategy, a guestimate is not an option, in this piece, Caroline Franczia uses examples from Pretty Woman to analyse a particularly dangerous approach: a freemium business model.
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Caroline Franczia
10.09.2020
There are a lot of things that define us Millennials, and yes, I am one too, so this might come as a little bit absurd. Still, we are indeed family-centric, are driven with high-expectations, confident, and ambitious towards the achievement of our personal goals.
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Amanda Jerelyn
09.09.2020
Why do a lot of two-sided marketplaces suck? The answer is simple but the fix is not. Most two-sided marketplace platforms aren’t two-sided at all, they’re just glorified vendor directories. That’s a model that’s easy to stand up, and vendors are quick to join for the free advertising.
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Joe Procopio
08.09.2020
As the coronavirus pandemic rages on, it brings an unprecedented set of challenges to business owners. The question of how should marketers respond is a tricky one. Frances Spencer-Barton, co-founder of LOOKLOOK, innovators in photo experiences explores why experiential marketing is needed now more than ever and shares tips on creating brand experiences adapted to COVID.
04.09.2020
In The Karate Kid, Daniel LaRusso was bullied. He sought Karate training not to win but to defend himself. In business, I have been bullied. You have been bullied. Train to fight, so you won’t have to.
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Caroline Franczia
03.09.2020
One of the most daunting questions to ask yourself at the start of a business venture is whether or not you can ‘go it alone’. There are pros and cons to both sides of the argument, but Alex Weekes explains why having a partner when you start your business will always offer you a reassurance in the face of the highs and lows.
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Alex Weekes
02.09.2020
One Eyed Willy wasn’t blind, but with the help of the Goonies and Caroline Franczia, we are going to look at some practices that might look like a good idea for a startup, but in reality, could be a disastrous booby trap.
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Caroline Franczia
27.08.2020
Why are some of the simplest products successful while more complex products never find traction?
It’s actually kinda easy to build products your customers will love, you just have to let your customers build your products for you. Simple enough, right?
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Joe Procopio
25.08.2020
There are countless ways startup founders waste their time. From constant emails and creating excessive documents, to misaligning priorities. Alex Weekes found that entrepreneurs focus too much on the building of their products, and not enough time on tracking their progress.
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Alex Weekes
19.08.2020
Why do some subscription-based products and services take off while others struggle and fail? The move from standard pricing to a subscription model is tempting for any business. Your customers sign up, put in their credit card, and you get paid every month. Who wouldn’t want to do that?
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Joe Procopio
18.08.2020
Dinosaurs and man, two species separated by 65 million years of evolution have just been suddenly thrown back into the mix together. How can we have the slightest idea of what to expect? Alan Grant, Jurassic Park.
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Caroline Franczia
13.08.2020
Growing your business is not rocket science. For most startups, the difference between success and failure is the difference between fumbling around in the dark and following a well-lit path towards growth. But according to Joe Procopio, no one is going to light that path for you.
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Joe Procopio
11.08.2020
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The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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