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Like everything else, B2B link building requires lots of effort and dedication to achieve the results you want. It is never easy as you can’t get much results from your hard work if you don’t have the right tactics in your B2B marketing strategy.
15.01.2021
Churn is overlooked. It’s the KPI you want to turn your back on, the one you wish didn't exist. Yet it will haunt you; when high, it stands as a reminder of your process failure. Much like Pulp Fiction, churn can teach you a lot about your company and who you are... Will you ignore it?
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Caroline Franczia
14.01.2021
2021 is already bringing unwanted challenges for entrepreneurs, but it’s also creating opportunities to refresh business priorities. Alison Jackson-Carter, founder, Enlighten PR, explains why spending time dusting off your PR strategy could give you the competitive edge your brand needs to thrive this year.
14.01.2021
Publishing is dead, right? Well, it’s not so much dead as transformed. During what’s been a two-decades-long decline of traditional media, the medium itself has changed dramatically, but there’s never been more content making more money for more companies than right now. Just not in the way you’d expect.
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Joe Procopio
12.01.2021
In recent times, technology has become an integral part of everyday life. Many people have adopted technology intending to make lives easier and better. Similarly, businesses have not been left behind in technological transformations. Many entrepreneurs adopt new technological tools to remain relevant in the market and to be in line with the changing trends in business.
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Paul Bates
08.01.2021
This week, Caroline Franczia, founder of Uppercut-First, puts her finger on a goldmine that is one too many times overlooked: the need to build up a data culture from the earliest stages of the company life to avoid working from the shadows. To lead the way, you will need a superhero who’s not afraid of the dark and can manage tools like no other, a revenue operation officer – or Batman (The Dark Knight Rises).
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Caroline Franczia
07.01.2021
Agile business practices may have gotten their start with software development, but they certainly didn’t stay relegated to that department for long. Having noticed the benefits that agile approaches bring to coding projects, operations and IT began applying the same thinking to other areas of the organisation, while non-software companies are likewise starting to adopt agile for their own business use cases.
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Victor Snyder
07.01.2021
Jessica Li spoke with Sarah Jones Simmer, Chief Operating Officer at Bumble. Sarah was formerly Chief of Staff at Bumble, VP and Head of Business Development and Partnerships at PHLUR, and director at Global Philanthropy Group. Sarah shared her advice for collaboration, leadership, and organisation.
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Jessica Li
06.01.2021
The tricky thing about startup success is it doesn’t happen in a straight line. Look at Amazon, look at Etsy — hell — look at Apple, and compare what those companies are today with what they were at their startup stage. You probably wouldn’t have put much faith into those early companies.
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Joe Procopio
05.01.2021
If you google "Quotes on Execution", you will get approximately 61 million results. Is it because a lot of people are sharing their amazing execution results with the world - or is it because we find it so hard to make an idea a reality? My smart money is on the latter.
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Magdalena Bibik
31.12.2020
Have you ever wondered how startups get into that awful spiral of haemorrhaging cash by selling their product for less than it costs to make it? It’s on purpose. And there’s a good reason for it. But it all starts with their initial approach to pricing.
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Joe Procopio
29.12.2020
To conclude our four-week holiday series and a terrible 2020, Caroline Franczia, Founder of Uppercut First and fan of pop culture, takes you to the deep end: objections and rejections. There is no greater force than love to fight them both. Caroline finds support in the famous Christmas movie Love Actually. Let’s ‘get the shit kicked out of us by love!'
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Caroline Franczia
24.12.2020
What's the one true key to SEO success? While website content is the answer to 90% of questions asked, yet it is the one principle aspect of SEO that is often overlooked.
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Eve Becker
22.12.2020
Continuing with her holiday series, Caroline Franczia, founder of Uppercut-First, emphasises the necessity of setting proper rules – from maximising your customer-facing value through a playbook, to the tricky validation of a compensation plan. But beware! Overlooking the implementation of basic rules might get you in as much trouble as having to deal with Gremlins.
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Caroline Franczia
17.12.2020
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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