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August is here, the heatwave is making me dream of the Caribbean and I thought I’d take you there… Today we will talk about treasure, pirates and tough negotiations. And who else than the amazing Jack Sparrow to demonstrate that yes, you can still be efficient while consuming huge amounts of rum. So make yourself a Daikiri or a Mojito and enjoy reading matey.
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Caroline Franczia
06.08.2020
Less than a year after TidyChoice launched in 2015, Homejoy and Handy from the US and Helpling from Germany entered the London home cleaning market. Both Handy and Helpling had over $100M venture capital funding whilst Homejoy had around $45M funding. By contrast, we had less than £50,000 marketing budget to bootstrap the business to £1M revenue.
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David Reeson
05.08.2020
In order for your business to survive and successfully thrive, it has to grow. Constantly. But most entrepreneurs doom themselves by mistaking a fast metabolism for a steady high-growth diet, here Joe Procopio explains the different rates of growth to help you find your ideal balance.
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Joe Procopio
04.08.2020
This week Caroline Franczia takes us to Amity Island to explain how you can build a strategy to move from catching small fry to snaring the biggest deals in the ocean.
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Caroline Franczia
30.07.2020
Nowadays, just about everyone has a side hustle. If you don’t, what are you doing with all your free time and no extra money? In the past, a side hustle may have been a casual way to pad out your paycheque, but things change. Now, you need to go legit.
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Kristie Wright
29.07.2020
According to Eurostat data, April saw the jobless rate across Europe increase to 6.6%. While some were furloughed, others were made redundant in two-minute Zoom calls. As the furlough scheme comes to an end in October, a huge number of unemployed people will be looking for new roles in what could be a very challenging time for job hunting. Here are some tips to give you a boost you if you are looking for a job post-COVID.
28.07.2020
Why do some startups take off like rockets while most others drift like leaky rowboats? The key to startup growth is what’s commonly referred to as “scale.” Scale is something everyone will say you absolutely must have, but only Joe Procopio can explain it and give you six phases to build your efficient growth machine.
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Joe Procopio
28.07.2020
In Back to the Future II, Doc and Marty get in their time machine once again, but this time, they head to the actual future. During their short stay, Marty has the inspired idea of buying a Sports Almanac, which would give him access to all the scores, results and winning teams of the last twenty years (or, when he returns to his present, the next 20). What if, as a CEO you could predict who to bet on, when to do it and how?
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Caroline Franczia
23.07.2020
If you own a company and have been trying to get your brand’s message across to your audience, you’re probably aware of how short the average attention span of your visitors is getting. Converting visitors to customers has thus become a challenge and the cornerstone of the consumer journey.
15.07.2020
Social media is a tricky world to navigate for brands at the best of times, but especially hard during COVID-19. What makes social media the powerhouse that it can be for a brand? What are the rules that brands and startups should be following? We broke it down for you by speaking to an expert.
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Cleo McGee
15.07.2020
Success in the startup world requires vision and agility, drive and adaptability to change, commitment and the capacity to let go. It's a complex mindset but one that Caroline Franczia and the Wolf of Wall Street can help you adopt, both for yourself and for your team.
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Caroline Franczia
09.07.2020
How do you create a webinar? What needs to be included in your presentation? In this guide, Maddyness has compiled the basic essentials and best practices into 10 easy steps that will help you to conduct successful online events.
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Audrey Langevin
02.07.2020
Million Dollar Deals are possible even for the early-stage startup. Much like anything, you need the mindset and the strategy, maybe add to that a bit of technique. When it comes to making these types of deals, experienced Enterprise Sales in B2B will know one thing: you cannot do it alone.
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Caroline Franczia
02.07.2020
Caroline Franczia puts on her wizarding cloak to find parallels between business departments and the different houses in the world of Harry Potter and discovers that when it comes to selling, a common language and united front will always be the most effective method.
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Caroline Franczia
25.06.2020
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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