Diversity

Maddyness spoke to Jacqueline Bourke, Getty Images & iStock Head of EMEA Creative Insights. Getty has had a team for 25 years focusing on learning the insights and trends of brands and advertisers.

Black Tech Fest is a festival and cultural movement celebrating BAME people in tech and asking difficult questions to the companies that comprise it. With 10,000 people expected to attend it is clear that the message will be drummed home.

“Why aren’t we diverse?” Amir Kabel, Director of Diversity and Inclusion at Burberry, asked during a webinar about the same topic. “There’s a clear business case - profitability, retention of talent and higher innovation. We need to be comfortable with feeling uncomfortable when we talk about race. We need to be honest that inequalities exist in societies.”

The fundamentals of diversity and inclusion in the work environment should be reflected by companies promoting acceptance and respect of all individuals regardless the differences that may exist in gender, age, race, religion, sexual orientation, language spoken or various communication styles.