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Everyone talks about it, few use it well. As long as we confuse artificial intelligence with magical automation, Europe will remain a follower. It’s time to move from storytelling to action—sector by sector, use case by use case.

Opinion by " Emilie Pierre-Desmonde

18.07.2025

An end to the Wild West? Why rules are crucial to unlock the potential of AI

Exploring new frontiers, pushing boundaries, discovering new worlds. Welcome to AI. There are no rules here. Rules are boring; they limit ingenuity and progress. The UK Government has said they want a “pro-innovation” approach, avoiding legislation and regulation to encourage growth, and Trump has already abolished the Biden-era AI Safety Executive Order. Hop on for the ride.

Opinion by " David Sully

12.02.2025

The perfect friend or just plain weird? Maddyness UK tests AI friend app PalUp

Would you create your very own AI friend that you can speak to and message? We gave it a go with AI friend app PalUp.

News by " Kirstie Pickering

13.12.2024

Here’s how you can automate creative marketing team with AI

Anatolii Kasianov, co-founder and CTO of HOLYWATER explains how My Drama produces over 200,000 creatives monthly with its AI-driven marketing machine, and shares what lessons you can learn from that.

Tools by " Anatolii Kasianov

19.08.2024

Here’s how you can automate creative marketing team with AI

Why the AI revolution hinges on effective data management

Artificial intelligence (AI) is on a significant hype curve. Worth more than £16.8 billion in the UK, the AI market is expected to grow to £801.6 billion by 2035. The use cases are almost endless, from enhancing medical diagnosis tools to fully automating repetitive tasks. But it takes more than just buying an off-the-shelf solution and expecting it to get to work straight away.

Opinion by " Andrew Carr

17.07.2024

In good times and even better ones: BNP Paribas and Mistral AI sign multi-year partnership

BNP Paribas and Mistral AI have signed a multi-year partnership that will provide the bank with access to current and future Mistral AI commercial models.

News by " Paul Ferretti

16.07.2024

Generative AI: 5 tips to create the best visual assets for your communication

Generative AI is now as accessible to the general public as it is to businesses. However, to master its use in professional communication requires the understanding of its nuances.

Tools by " Maddyness with iStock

02.07.2024

Generative AI: 5 Tips to create the best visual assets for your communication

Meet exactly.ai, changing the rules of how AI interacts with artists

As part of our quick founder questions series - or QFQs - we spoke to Tonia Samsonova, Founder of exactly.ai, about the power of AI, the creative market and manageable steps.

Portfolio by " Tonia Samsonova

LISTEN TO THE ARTICLE

26.06.2024

When it comes to companies using AI, more isn’t better

At the end of March, the U.S. Securities and Exchange Commission (SEC) took action against two investment advisers for making false and misleading claims about their use of artificial intelligence.

Opinion by " Michaela Jeffery Morrison

26.06.2024

Paving the way to AI-driven transformation in supply chain management with a smart data strategy

Supply chain organisations in the UK and Ireland are facing significant barriers to the adoption of artificial intelligence (AI) and machine learning (ML) owing to challenges with collecting and analysing data.

Opinion by " Mark Holmes

07.06.2024

3 key benefits of AI for enhanced customer experience in fintech

The convergence of financial technology (fintech) and mobile commerce has ushered in a new era of transactional possibilities. By embracing the artificial intelligence-driven approach, fintech can create a more engaging and tailored experience for their customers.

Opinion by " Svetlana Stotskaya

30.04.2024

AI doesn’t want your job, it wants something far more valuable: Your digital soul

Big tech is selling your private information to finance their extraordinarily expensive servers and train their AI. Simon Bain, AI expert and CEO at OmniIndex, believes that technology companies aren’t in fact looking to replace people like is often reported, but are instead looking to exploit us and the AI hype to harvest more private data on us than ever and sell it to the highest bidder.

Decoding by " Simon Bain

25.04.2024

Meet OmniIndex, a Web3 Data Platform committed to protecting your data

The next step in document management has to be true document intelligence

With sentient document-level AI, finding and accessing relevant information will become much more efficient, technologist and author of Thingalytics Dr. John Bates explains.

Opinion by " Dr John Bates

23.04.2024

Sentient LLMs: What to test, for consciousness, in Generative AI

An approach to measure or compare consciousness is the mind of a mean healthy individual, whose brain is at full maturation, who is awake and alert.

Opinion by " David Stephen

19.04.2024

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