We want the whole world to experience the most innovative products that art and science can devise. Prime your tastebuds. We want to do the hitherto-undoable: selling rashers and rashers of cultivated pork at price parity. For happy pigs and piggy banks. We’d love to see an uncommon amount of our product in the world, let’s say 5% of the global pork market. Making the uncommon, common.