Our Mission. Put us on a beach with a bucket and spade and we’ll build you an actual castle with working drawbridge and knights on the battlements and boats in the moat. And that’s just what we’re doing with Roblox: turning all that potential - the limitless creativity, the social play - into professional and accessible games. Our Motto. All the best tales have morals, and this is ours: be kind. We’re kind to our players, kind to our employees, and kind to our planet. Because kindness is the path to a sustainable, inclusive, and wonderful future. And that sounds to us like a happy ending.