Seeing as a sandwich is around 72% bread, it’s about time bread started pulling its weight when it comes to keeping us healthy. So we designed SUPERLOAF to be the perfect first step on the path to metabolic health – and all that follows. We called it SUPERLOAF because it’s packed with hidden superpowers not found in other loaves. And we made sure it tastes and toasts exactly like a regular loaf - only more delicious.