Co-founders Alick and Ben met at Oxford University in 2011, when solar panels were emerging in the UK. They had a shared interest in energy and the climate, and were fascinated by this new technology that could provide near limitless clean energy. A decade later, they were surprised at how little solar they saw on UK roofs. The technology had improved significantly; cheaper, sleeker and more efficient. It was incredible to see how it had progressed. While researching solar for their own homes, they learned that prices were in the tens of thousands, making it unaffordable. And they discovered they weren’t alone in their thinking: 70% of UK households wanted it but only 4% had gone solar. Meanwhile, in the US, Germany and the Netherlands, household solar had grown rapidly, driven by solar subscription models. It was affordable, offered total peace of mind and was hassle-free — a no-brainer for customers. Taking everything they’d learned from careers in finance and entrepreneurship, they founded Sunsave in 2022 with a simple mission: make solar accessible to all UK households by launching the UK’s first solar subscription.