Luna Daily began with two friends discovering a 'feminine hygiene' wash hidden away in a bathroom cupboard, sparking a conversation: Why are we so ashamed to talk about a part of our body that’s so important to us? Why should the vulva need separate products to the rest of our bodies? Why are women so in the know about their haircare or facial skincare routines yet often in the dark about how to care for their vulvas? And so Luna Daily was born, here to make products for and conversations about Womanhood as natural as they should be for everyone, everywhere.