Bryony Tinn-Disbury was a producer in the advertising industry, making adverts for brands such as Virgin and KFC, but she held ambitions to create her own business and do something closer to her heart. After looking to her family for inspiration (Bryony’s father was a pizza box maker in the packaging industry), combined with a love for plant-based food, she saw a gap in the plant-based pizza ingredient world. After researching jackfruit and discovering its flavour-hugging and binding properties, she created the first Jackfruit pepperoni in late 2018. Jack & Bry was born (Jack being the jackfruit and Bry being short for Bryony). Jack & Bry has also created other ‘meats’ for pizza toppings, including jackfruit bacon and ham. And has now moved onto a range of everyday favourites, including mince, chorizo, burgers, sausages and mince.