HolidayFox was created from the Founders' repeated frustration when trying to book family holidays; whether it be a weekend in the campervan or two weeks abroad. With around 20 tabs open at any one time, the amount of data on offer was so vast and yet so limiting. Aside from involving an expensive travel agent, how could we book a tailored holiday that ensured we got what we wanted: close to the beach, surf lessons, interconnecting rooms, canoe hire. It was possible, but only after hours and hours of searching and then booking on several different travel sites. Instead of being an exciting, inspirational holiday-booking journey, it became a stressful experience resulting in just making do with what was on offer, rather than finding a perfect holiday - tailored and personalised. The kind of holiday you count down the days for. So HolidayFox was imagined.