Elvie is bringing women's technology out of the dark ages Here’s the thing. Women shouldn’t have to make do with shoddy design or pink spin-offs when there are self-driving cars in the world. Our mission is to improve women's lives through smarter technology. We approach problems as women and solve them as engineers, scientists and designers, starting with a real need and innovating around it. We create new products, new solutions and a fair few conversations while we’re at it. We don’t do controversy for controversy’s sake, but we’re committed to talking candidly about women’s bodies in order to give them the products they deserve. Armed with genuine female insight and world-class design expertise, we’re working to transform the way women think and feel about themselves.