Pricing is a manager‘s greatest headache. Using the latest computing powers and machine learning capabilities, Bubo predicts the optimum price consumers are willing to pay for your product. Pricing strategy has a direct impact on profits. Price is personal and based on value judgement. Pricing too high reduces demand. Pricing too low reduces profitability and how customers perceive value. Bubo wants to make things simple. We offer a price recommendation based on our pioneering approach of customer-based pricing.