bevvy® is a technology-led whisky discovery platform that operates via consumer-facing Android and iOS mobile applications. At its heart, is a leading, proprietary image capturing software that allows any mobile camera to scan and identify any bottle of whisky. Once scanned, the whisky is profiled with content populated by distillery and bottler overviews, dynamic price data and expert tasting notes. bevvy levels the playing field by making the whisky market accessible to all, delivering an unrivalled search & discover tool. The interest and demand in whisky is growing at a pace not seen before. However, the market is fragmented and disjointed, with an absence of easy-to-access tools and information. There is a considerable hole in the market for a value-add, information-led app that allows a bottle of whisky to be fully understood, in terms of taste, history and pricing.