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Tips on starting a creative agency from one of the UK’s fastest growing video production companies
This is not some easy to follow cheat code of how to set up a successful creative agency. There are no hacks, no viral engines and certainly no “Ten Rules for Success”. If you want these, head to reddit or the business pages of the Daily Mail, I've heard they have plenty to say. Instead, this is a collection of our key moments and learnings from the last four years as we’ve set up one of the fastest growing video production companies in London.
Tools by " Ed Smit
07.08.2023
Multilingual websites: a smart move for content with a global reach
Today’s businesses can operate in a global marketplace like never before, allowing them to continue working hyper-locally or spread their wings far and wide. Having a website that caters to international audiences and spans multiple languages is great for reaching potential customers across borders to expand the reach of your business.
Tools by " Dakota Murphey
05.08.2023
Multilingual websites: a smart move for content with a global reach
How to start a security compliance program
Security compliance programs help your organisation identify, implement, and maintain appropriate security controls to protect sensitive data, comply with laws and contractual obligations, and adhere to the standards, regulatory requirements, and frameworks needed to protect customers and enable the business to succeed.
Tools by " Maddyness, with Vanta
26.07.2023
How to start a security compliance program
6 Fundraising tips for vertical SaaS founders
As businesses become more demanding, ‘Vertical SaaS’ will emerge as one of the fastest growing areas in business software. Unlike horizontal SaaS, where solutions aim to reach a wide range of businesses - vertical SaaS is purpose-built for specific industry niches, narrowing the potential market size whilst affording providers the opportunity to trade market size for market share.
Tools by " Kamil Mieczakowski
25.07.2023
6 Fundraising tips for vertical SaaS founders
The future of brands in the age of automation: 4 ways to a compelling marketing strategy
Automation is transforming the way businesses operate and interact with customers. It enables faster, cheaper and more efficient processes, as well as personalised and customised experiences.
Tools by " Svetlana Stotskaya
22.07.2023
4 Misconceptions early-stage tech startups have about branding, and what's actually true
The definitive guide to raising a blockbuster seed round by leveraging FOMO
One of the things I find most fascinating is the psychology behind early-stage investing. Over the past couple of years investing at Episode 1 and from founding Focal, I've become somewhat specialised in helping companies optimise their rounds. There’ve been some interesting discoveries along the way. The first and most important thing to understand is that there’s so much more to fundraising than having a good business.
Tools by " Hector Mason
13.07.2023
The definitive guide to raising a blockbuster seed round by leveraging FOMO
How to know when to hire a scale-up advisor
As your business goes from startup to scale-up you might not really notice the growth until you take a step back and look at your team size, how your operational needs have changed and how your business is finely solidifying its strategy and positioning with the market. But as your business enters this stage, it can be hard to determine what’s next. You might not be as flexible and nimble as you once were at the startup stage and are in need of more guidance.
Tools by " Rafael S. Lajeuness
13.07.2023
How to know when to hire a scale-up advisor
How AI-powered scorecards are transforming customer engagement
The entrepreneur revolution – which has helped to found thousands of fantastic small businesses and startups – has been boosted and enabled by waves of technology innovation. But with the arrival of AI-based, highly accessible tools the wave has turned into a tsunami and the potential for entrepreneurs is huge.
Tools by " Daniel Priestley
12.07.2023
How AI-powered scorecards are transforming customer engagement
How to lower attrition: 15 actionable points
Employee attrition can have a significant impact on a company's productivity, morale, and bottom line. To reduce attrition and retain valuable employees, it's crucial to implement strategies that address the underlying causes.
Tools by " George Mathew
05.07.2023
How to lower attrition: 15 actionable points
Enhancing customer convenience: A guide for small businesses to improve customer experience
Today’s business landscape is competitive. Small businesses have to go the extra mile to stay afloat and to outreach and outlast their competitors. That means understanding and growing your target audience, as well as enhancing the experience for your existing customers, is essential. When you’re able to do this, you’ll stand out from the crowd, build loyalty, and create brand ambassadors.
Tools by " Indiana Lee
01.07.2023
Enhancing customer convenience: A guide for small businesses to improve customer experience
4 key questions to answer before creating your tech startup's brand
For tech companies, having a strong brand can be a key factor for success in a competitive and dynamic market, especially in the times of economic uncertainty.
Tools by " Svetlana Stotskaya
24.06.2023
4 Misconceptions early-stage tech startups have about branding, and what's actually true
How can creative businesses stand out in markets dominated by multi-nationals?
With its intricate maze of challenges and fierce competition, the marketplace can seem formidable at first glance, especially for small, creative brands just starting their journey. Having long established their dominance, towering multinational corporations command the landscape with their vast resources and global reach. This can often cast an overwhelming shadow on smaller brands attempting to make their presence felt and secure a slice of the market.
Tools by " Artemis Doupa
20.06.2023
How can creative businesses stand out in markets dominated by multi-nationals?
Why businesses need a consolidated payroll for their global teams
Talent shortages and an increasingly competitive labour market force businesses to source talent overseas. While hiring international talent can be a complex process, it’s nothing compared to the challenges that come with managing payrolls in different countries. Payroll consolidation provides a solution for making it work.
Tools by " Maddyness, with Lano
20.06.2023
Why businesses need a consolidated payroll for their global teams
Smart Automation for E-commerce for increased productivity
With so many online retailers across the world, it’s important to ensure that your e-commerce business stands out from the rest. This means that having the right customer service compared to your competitors can only be done through automation.
Tools by " George Mathew
16.06.2023
Smart Automation for E-commerce for increased productivity

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.