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How to grow your lifestyle brand – stop designing for consumers
At the heart of the Ginza district in Tokyo, on the corner of a busy junction, you’ll find the eleven-storey headquarters of cosmetics giant Shiseido.
Tools par " Philip Koh
03.05.2024
Philip Koh
For founders by founders: What founders are using and recommending this month #3
With Founders by Founders - or #FBF - discover the exclusive list of what founders are reading, drinking, and doing this month.
Tools par " Maddyness UK
29.04.2024
The AI advantage: Elevate your email marketing game to new heights!
Email marketing is a constant fixture in the ever-changing subject of advertising techniques, as seen with the aid of its proven efficacy. The world of email campaigns is constantly changing, much like the digital global. But synthetic intelligence (AI) is the latest sport-changer in this subject, much like it is supporting the evolution of various fields.
Tools par " Evelyn Johnson
27.04.2024
The AI advantage: Elevate your email marketing game to new heights!
Five tips to make business compliance more effective
In France, the RegTech market, i.e. technologies facilitating the application of regulations and the compliance of companies, is still in its infancy. However, the importance of monitoring regulations and compliance can no longer be downplayed.
Tools par " Maddyness, with Leo RegTech
26.04.2024
Five tips to make business compliance more effective
7 ways to support employees experiencing digital overwhelm
The startup world has largely bought into the idea that in order to be successful, teams need to work long hours, be constantly productive, and be "always on". This mindset can lead to digital overwhelm and burnout among team members, ultimately hindering rather than enhancing performance.
Tools par " Dr Anastasia Dedyukhina
25.04.2024
7 ways to support employees experiencing digital overwhelm
How to finance your startup in the UK
The UK continues to be the ideal place to start a new business. If your new enterprise needs startup funding, the UK has many finance opportunities you can take advantage of.
Tools par " Maddyness, with the British Embassy in Paris
En partenariat avec British Embassy in Paris
24.04.2024
How to finance your startup in the UK
How to answer “why should we hire you?” at an interview
“Why should we hire you?” can be a make-or-break moment in a job interview. This is your opportunity to reiterate your unique value position, and to hammer home the message that you’re the perfect fit for this role.
Tools par " Amanda Kavanagh
23.04.2024
Looking for a new job? The AI-powered interviewer will see you now
The next frontier: AI chatbots redefining customer engagement in e-commerce with workforce management software
In the dynamic landscape of e-commerce, customer engagement stands as a pivotal factor in driving success. With the advent of AI technology, particularly chatbots, businesses are witnessing a transformation in how they interact with customers.
Tools par " Kelly Mason
20.04.2024
The next frontier: AI chatbots redefining customer engagement in e-commerce with workforce management software
How organisations can cultivate digital leaders
Developing digital leaders should be a strategic priority in AI implementation. People are the number one factor contributing to the success of digital transformation projects. In fact, companies who can identify, attract and retain the best talent are almost 50% more likely to succeed in their transformation efforts.
Tools par " Peter Verster
15.04.2024
How organisations can cultivate digital leaders
How tech startups can introduce cross-functional working to succeed
In the dynamic realm of technology startups, maintaining a competitive edge requires adaptability, flexibility, and ingenuity. WOLF, our tech venture headquartered in London, has recent experience of having to be adaptable and creative to help our business to thrive.
Tools par " Sa’ed Anabtawi
09.04.2024
What founders should know about Google Consent Mode V2
The European Digital Markets Act (DMA) came into force this month. As one of the most significant pieces of privacy legislation since GDPR, it marks a major new step towards internet users regaining control of how their own data is used. This will have major consequences on the way every business, including startups, engages with its customers in Europe.
Tools par " Neil Andrew
02.04.2024
What founders should know about Google Consent Mode V2
Old marketing methods are no longer working. So what can you do as a business to keep up and get ahead?
In the dynamic realm of digital marketing, a seismic shift is underway. Traditional methods, once the cornerstone of advertising strategies - reliant on paid ads on social media and conventional SEO - are losing their lustre. As we delve into 2024, it's imperative for businesses to recognise that the marketing playbook has been rewritten. The question now is not if, but how businesses can adapt to keep pace and leap ahead in this new era.
Tools par " Inge Hunter
28.03.2024
Old marketing methods are no longer working. So what can you do as a business to keep up and get ahead?
Driving business insights: A guide to building an effective dashboard
In today's world, where businesses rely heavily on data, dashboards play an important role in facilitating decision-making processes. A dashboard is a visual representation of key performance indicators (KPIs), metrics, and other critical data points, consolidated into a single interface for easy interpretation and analysis.
Tools par " Mariia Merkulova
27.03.2024
Driving business insights: A guide to building an effective dashboard
Achieving a flow state at work: unlocking peak performance and engagement
The world of startups thrives on innovation, hard work, and that elusive edge. While technical prowess and market fit are crucial, one often-overlooked factor can make the difference between mere hustle and transformative success: achieving a flow state.
Tools par " Kevan Hall
25.03.2024
Achieving a flow state at work: unlocking peak performance and engagement

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The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.