Looking for tools and advice to power your entrepreneurial adventure?
Our selection All the Tools
THE + RECENT
4 Misconceptions early-stage tech startups have about branding, and what's actually true
Unveiling the intricacies of these concepts can open doors to your startup success. Branding often takes a backseat for early-stage technology startups. In the beginning, nascent companies have a myriad of other priorities to tackle, leaving little time to delve into the intricacies of colour palettes and logo design.
Tools by " Svetlana Stotskaya
09.12.2023
4 Misconceptions early-stage tech startups have about branding, and what's actually true
Tackling domain migrations: 5 strategies to manage web address changes
For small and medium business owners, domain migrations are fairly common. Whether you’re updating your website to boost your search engine rankings or starting fresh with a full rebrand in response to emerging market trends, there are lots of reasons why you might migrate your web address.
Tools by " Rebecca Barnatt-Smith
06.12.2023
Tackling domain migrations: 5 strategies to manage web address changes
Empowering junior employees: A roadmap for success
The workplace landscape is evolving, and with it, the challenges faced by junior employees, particularly Gen Z, are becoming more pronounced. The stress experienced by these individuals is often compounded by the lack of preparation for new work norms, such as remote work, which they've never been taught.
Tools by " Alice Ivanoff
05.12.2023
Lessons from refugee entrepreneurs; starting a business in a refugee camp
Fleeing the war in South Sudan, Salome Chandra trekked for two months with her six children to Uganda—carrying her youngest, a one year old, on her back. When she arrived at the Bidi Bidi Refugee Settlement in Uganda, she was given a bag of rice, a bottle of oil, and a small jug of water—and that was it.
Tools by " Dianne Calvi
27.11.2023
Lessons from refugee entrepreneurs; starting a business in a refugee camp
5 simple tips to help build a resilient team in turbulent times
Teams face numerous challenges that can disrupt their performance. Whether it's economic instability, global crises, or organisational changes, the ability to adapt and stay resilient is crucial for a team's success.
Tools by " Alison Grieve & Jenni Miller
27.11.2023
5 simple tips to help build a resilient team in turbulent times
Securing your startup's future: How a financial fraud prevention strategy can help
Regardless of the niche, all startups share one common goal - to succeed in today’s digitally driven world. They’re striving to reach their target audience and build brand recognition, which I suppose holds true for you as well.
Tools by " George Mathew
22.11.2023
Securing your startup's future: How a financial fraud prevention strategy can help
How to create a 5-year plan you'll actually stick to
Do you love what you do? Have you ever thought about doing something else entirely? When making a five-year plan, it’s essential to conduct a career audit to identify what is working in your career and what isn’t, and sometimes that includes accepting that you’re not on the right path and need to adjust things in order to get the job you really want.
Tools by " Aoibhinn Mc Bride
21.11.2023
Morale matters: why Chief Happiness Officers are the newest trend in C-suite hires
Boosting workplace efficiency: The visual tools every business needs
There are many ways to help your company become more efficient, but there’s one hack you might be missing: using visual tools.
Tools by " Indiana Lee
18.11.2023
Boosting workplace efficiency: The visual tools every business needs
The 5 stages of moving from a ‘good idea’ to delivering an amazing new product
You’ve got an idea which you think will be a game changing product. And you’re about to build a business around it. Innovation and the momentum of new ideas are the life blood of any business – new or established.
Tools by " Julie Nerney & Geoff Robins
13.11.2023
The 5 stages of moving from a ‘good idea’ to delivering an amazing new product
Streamlining KYC processes with Natural Language Processing (NLP) and AI: A comprehensive guide
The financial industry is currently undergoing a significant transformation, propelled by the rapid advancements in Artificial Intelligence (AI) and Natural Language Processing (NLP). These technologies are making a major impact in various areas, notably in the Know Your Customer (KYC) processes. In this article, we'll delve into how NLP and AI are reshaping KYC, offering a more streamlined, efficient, and secure way of conducting these vital procedures.
Tools by " Farnoush Mirmoeini
10.11.2023
Streamlining KYC processes with Natural Language Processing (NLP) and AI: A comprehensive guide
How to launch a first-of-its-kind consumer product
The process of launching a D2C product can be challenging, especially when you’re building something genuinely brand new. You’re trying to educate people, whilst building trust, whilst converting sales.
Tools by " George Thomas
01.11.2023
How to launch a first-of-its-kind consumer product
Creating a healthy workplace: Small business owners' guide to employee well-being
Creating a healthy workplace is a must if you want to retain top talent and build a small business that grows year after year. Employees are more satisfied in a healthy workplace. They’re also more productive and fully engaged in their roles and, as such, your customer support, operational workflow, and overall results improve because of it.
Tools by " Indiana Lee
31.10.2023
Creating a healthy workplace: Small business owners' guide to employee well-being
Grow and expand your freelance business: Best practices and insights
Freelancing has become a common lifestyle amongst many people and the flexibility it offers is what makes it so attractive to make you get up and start your own business. Those who aren’t freelancers won’t know the beauty of it until they start a career on their own.
Tools by " George Mathew
25.10.2023
Grow and expand your freelance business: Best practices and insights
Turning the workplace tables: The power and significance of reverse mentoring
In today's volatile, uncertain, complex, and ambiguous (VUCA) business landscape, organisations increasingly recognise workplaces as not merely operational hubs but as complex ecosystems for lifelong learning.
Tools by " Patrice Gordon
23.10.2023
Turning the workplace tables: The power and significance of reverse mentoring

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.