Our selection
All the Tools
The world of startups thrives on innovation, hard work, and that elusive edge. While technical prowess and market fit are crucial, one often-overlooked factor can make the difference between mere hustle and transformative success: achieving a flow state.
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Kevan Hall
25.03.2024
Staying competitive today is more than what meets the eye.; it means staying ahead. One of the most effective strategies for maintaining a competitive edge is encouraging employees to upskill.
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George Mathew
23.03.2024
In the realm of entrepreneurship, building a startup is often seen as a challenging endeavour. It requires dedication, resilience, and a clear vision to navigate the turbulent waters of the business world successfully. However, when the goal of your startup is to address significant societal and environmental issues, the journey becomes even more daunting.
18.03.2024
In 2021, with the pandemic raging, the troubled delivery app market received a huge shot in the arm. Volume soared, and while profits didn’t, a wave of acquisitions hit the industry. Google acquired Postmates for $2.65B, while Just Eat Takeaway snapped up Grubhub for $7.3B. Today, again, most delivery apps are in trouble, and many are on the verge of going bankrupt. But for that brief moment, these companies rode a wave to a fantastic valuation.
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Jonathan Trimble
06.03.2024
Branding has always been an important part of building an audience and attracting new customers. However, the market never is and never will be static. New branding methods constantly emerge while others are hidden in the closet with other outdated marketing tools.
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George Mathew
02.03.2024
Being able to identify a promising startup can reap some considerable benefits. I mean, who wouldn’t want to be able to identify the next Deliveroo or Uber The question is, how do you go about identifying these startups in a UK marketplace?
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Daniel Groves
01.03.2024
Recently, a new brand I’m associated with conducted an attribution study that returned a puzzling result. It had asked its customers where they had heard of the brand (which was relatively new), and a good-sized chunk of the respondents said they saw it on YouTube. However, the brand had never advertised on YouTube, nor had its products been reviewed in any substantial numbers on the platform.
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Jonathan Trimble
28.02.2024
I often get asked what a brand is. We all know the typical answer: a set of attributes, design and other associations that identify a company’s goods and services as distinct from others. But a better definition is this: a brand is money. It is a license to charge more, grow market share, forestall competitors, expand into new products and services, and weather downturns better than the competition.
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Jonathan Trimble
21.02.2024
Unlike in the movies, mistakes happen. Many projects are launched with the best intentions and end up missing the mark. I remember being told a story about a young leader who tabled his resignation after a project went wrong, costing the organisation $2M. His boss smiled at the resignation letter on his desk and replied: “Why should I let you go, when I have just invested $2M in your education?”.
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Frank Devine
19.02.2024
Wi-Fi in public places has become integral to our daily lives in an interconnected world. In coffee stores, airports, or department stores, getting free net access on the pass is basically accessible. However, with this convenience comes the qualitative risks that most users require for privacy.
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Kelly Mason
17.02.2024
A strong employer brand is a powerful tool for talent attraction and retention which reduces hiring costs. It tells job seekers about your company’s mission, values and culture. As a result, companies with compelling employer branding are more likely to find individuals whose preferences match what the company offers from the outset, and thus are more likely to stick around as a result.
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Molly Johnson-Jones
15.02.2024
Thanks to modern technological advancements, small businesses can level the playing field with larger organisations. With access to data storage, analytics, and automation tools, small-business owners can effectively run their companies and reduce the amount of manual labour required.
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Indiana Lee
13.02.2024
As a startup, you know the importance of people, with each and every one having an important and pivotal role to play in helping your business thrive, grow and stand out from your competitors. But what do you do when one (or more) of them aren’t motivated, when they’ve lost their mojo?
12.02.2024
With Founders by Founders - or #FBF - discover the exclusive list of what founders are reading, drinking, doing and wearing this month.
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Maddyness UK
27.01.2024
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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