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When it comes to defining a pricing strategy, a guestimate is not an option, in this piece, Caroline Franczia uses examples from Pretty Woman to analyse a particularly dangerous approach: a freemium business model.
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Caroline Franczia
10.09.2020
There are a lot of things that define us Millennials, and yes, I am one too, so this might come as a little bit absurd. Still, we are indeed family-centric, are driven with high-expectations, confident, and ambitious towards the achievement of our personal goals.
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Amanda Jerelyn
09.09.2020
This month sees the latest NOTWICS Connecting People showcase with 8 of the best startups from a variety of verticals presenting their business via video so you can experience them at your own convenience wherever you are.
08.09.2020
In The Karate Kid, Daniel LaRusso was bullied. He sought Karate training not to win but to defend himself. In business, I have been bullied. You have been bullied. Train to fight, so you won’t have to.
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Caroline Franczia
03.09.2020
Carrying on with remote working, or returning to the office this September? Maddyness has selected stimulating online conferences and webinars to help you stay motivated at work and get things done, learn something new or keep up to date with everything you need on your startup journey.
02.09.2020
One of the most daunting questions to ask yourself at the start of a business venture is whether or not you can ‘go it alone’. There are pros and cons to both sides of the argument, but Alex Weekes explains why having a partner when you start your business will always offer you a reassurance in the face of the highs and lows.
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Alex Weekes
02.09.2020
One Eyed Willy wasn’t blind, but with the help of the Goonies and Caroline Franczia, we are going to look at some practices that might look like a good idea for a startup, but in reality, could be a disastrous booby trap.
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Caroline Franczia
27.08.2020
COVID-19 has indeed upset the apple cart and navigating this highly stressful and uncertain situation is one that we all need help with. Just this week the Office of National Statistics have revealed that twice as many adults in Britain are reporting symptoms of depression compared with this time last year. Maddyness spoke with Amber Coster from Balpro to get some top tips and tricks to both being a good leader and how to deal with anxiety.
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Cleo McGee
25.08.2020
Why are some of the simplest products successful while more complex products never find traction?
It’s actually kinda easy to build products your customers will love, you just have to let your customers build your products for you. Simple enough, right?
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Joe Procopio
25.08.2020
Black Tech Fest is a festival and cultural movement celebrating BAME people in tech and asking difficult questions to the companies that comprise it. With 10,000 people expected to attend it is clear that the message will be drummed home.
21.08.2020
At the moment, teams across the UK wonder if it's really necessary to go back to the office, if not too risky amid the uncertainty of a potential second wave. So they mostly feel comfortable working from home. From a company's point of view, many employers are thinking about how and when they will bring employees back to the office.
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Anthony Rose
20.08.2020
There are countless ways startup founders waste their time. From constant emails and creating excessive documents, to misaligning priorities. Alex Weekes found that entrepreneurs focus too much on the building of their products, and not enough time on tracking their progress.
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Alex Weekes
19.08.2020
Starting a business is no easy venture and in all cases requires some tried and tested advice. These books are popular with budding entrepreneurs as they inspire, educate and encourage readers to follow their business goals and advise them on how to do it successfully. Discover our selection of some of the most inspirational books to create your startup.
18.08.2020
According to recent Dealroom.co data, edtech businesses in the UK have raised a total of $857M in venture funding since 2014. The education sector has of course shifted in times of a pandemic to help students learn remotely. To accompany this digital transformation and drive innovation, many startups have created tools and platforms that are transforming education.
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Audrey Langevin
18.08.2020
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The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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