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How startups reach new levels of growth
The tricky thing about startup success is it doesn’t happen in a straight line. Look at Amazon, look at Etsy — hell — look at Apple, and compare what those companies are today with what they were at their startup stage. You probably wouldn’t have put much faith into those early companies.
Tools by " Joe Procopio
05.01.2021
Why startups lose money with their initial pricing
Have you ever wondered how startups get into that awful spiral of haemorrhaging cash by selling their product for less than it costs to make it? It’s on purpose. And there’s a good reason for it. But it all starts with their initial approach to pricing.
Tools by " Joe Procopio
29.12.2020
Red Bull shines a spotlight on student entrepreneurs
Having a great idea is just the beginning of the startup journey: gaining attention as an entrepreneur is the bigger challenge. The global Red Bull Basement competition bridges that gap, providing students with the opportunity to come up with ideas and disruptive technology to create a better tomorrow.
Tools by " Kirstie Pickering
21.12.2020
Lava Aqua X is named as the winner of Red Bull Basement 2020
New career switch tool addresses appetite for change
With job insecurity continuing to be a key concern due to the ongoing pandemic, it’s unsurprising that 1 in 4 people in the UK are considering a career change in 2021. To address this, job search engine Adzuna is launching a new career change tool to help jobseekers understand their options.
Tools by " Kirstie Pickering
18.12.2020
COVID support: Mobility app helps public run errands for those in need
The global pandemic has reinvigorated a sense of community as we’ve spent more time at home than ever before. Errands, a new function on mobility app SKOOT, is helping connect people with those who are vulnerable, self-isolating or in lockdown.
Tools by " Kirstie Pickering
17.12.2020
Unlocking the true creative potential of remote working - through lockdown and beyond
Depending on your perspective, 2020 has either been a year to forget or a year that will never be forgotten. Few aspects of our lives have remained untouched by the COVID-19 pandemic. And whether we like it or not, the ramifications are going to be felt for a long time to come.
Tools by " Alice Navarro
14.12.2020
Why venture capital investors are usually wrong about startups
If an investor has passed on investing in your startup, it’s probably for one of these reasons: Your startup isn’t investable. Your business doesn’t fit their investment thesis. There’s only so much room in their portfolio.
Tools by " Joe Procopio
08.12.2020
The entrepreneur and their personal life: ‘Merry Christmas, ya filthy animal.’
With the holidays approaching, it’s time to look back on what has been a tough year in the most cheerful way possible. There have been arduous moments for all entrepreneurs and this has had an impact on their personal lives. To remind us all that hygiene, sleep, and healthy food is necessary for our wellbeing, Caroline Franczia from Uppercut-First reflects on this festive period with a special someone who was once solo for Christmas: Kevin McCallister from Home Alone.
Tools by " Caroline Franczia
03.12.2020
What I learned running two startups at the same time
Should you quit your day job to start your own company? Should you shelve an existing startup to pursue a new startup idea? Let’s knock the elephant out of the room right away. If you’re uncomfortable juggling two high priorities at the same time, entrepreneurship is going to be a very uncomfortable lifestyle. Unless you find a way to make it work. I can help with that.
Tools by " Joe Procopio
01.12.2020
This is how you make tech inclusive: Interview with Kwaku Dapaah from YSYS
Kwaku Dapaah is a programme manager at YSYS, a startup community connecting diverse people with opportunities in the world of tech. We spoke to Kwaku about the barriers, the solutions - including FoundersDoor, the programme he oversees - and the excuses that just won’t float.
Tools by " Florence Wildblood
01.12.2020
The four people who will tell you how to build a successful product
And the four people you shouldn’t be listening to. Is your product building itself? It should be. The longer I’ve been an entrepreneur, the more I believe in the self-perpetuating success of a product and a startup. Yes, there’s still a lot of hard work to be done. Yes, you need experience to make critical decisions. Yes, external factors can take a company down at any given moment.
Tools by " Joe Procopio
24.11.2020
How startups go from cool new thing to must have product
If you want customers, focus on useful over flash. I just launched the most boring MVP of my career. Admittedly, it was boring on purpose, but even I was shocked at how vanilla the results were. It’s OK though, because even though the MVP was dull as shit, it was also useful as hell. At this early stage, useful is all I care about.
Tools by " Joe Procopio
22.11.2020
Want to start a business during COVID-19? Here's a pandemic-proof plan
Starting a business is perhaps on everyone's bucket list. The pure limitless opportunity, control, and sense of freedom that the idea embodies make the prospect so attractive. Of course, the promise of financial abundance, too, sweetens the deal. But with the world still reeling from the effects of COVID-19, is starting a business still as attractive an option as it used to be?
Tools by " Maddyness
20.11.2020
What does true startup disruption look like?
What does Blockbuster Video have to do with the concept of startup disruption in the 2020s? Disruption is one of those startup terms that I hate even though I love what it means. The term gets tossed around too often, used out of context, and casually stamped on ideas that aren’t as disruptive as they are just… stupid.
Tools by " Joe Procopio
17.11.2020

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.