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All the Tools
No one becomes a product manager overnight, not even a project manager. Transitioning from a project- to a product-focused career is a process that is necessary for one to keep up with rapidly changing consumers and markets. Most project managers switch to product management because they want to be in a more strategic role and have a more significant impact on their company. Also, they may feel that bringing products into the market can be exciting and fun. Good news is, it is not a complete change altogether.
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Frank Hamilton
18.02.2021
The world was not ready for the iPhone in 1993 when Apple launched it’s ill-fated Newton.
I have a huge amount of empathy for the founder who is too early, too narrow, or too buggy. One of my startup war stories is about the company three of us founded that was YouTube a couple years before YouTube. We had the tech and a product and revenue, but we couldn’t get the funding. It was our own fault, because we were too green to position and pitch it properly.
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Joe Procopio
16.02.2021
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This week, we look at Bumble's knockout IPO.
15.02.2021
Every week, Maddyness brings you MaddyCrowd, revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
13.02.2021
They lived on an island with an average temperature of 30°C. They had no training gear, no experience, and no coach. Yet, they set an impossible goal: join the 1988 Winter Olympics in Calgary. Whether you’re inspired by the actual story or the movie, Cool Runnings will help you set the tone for 2021.
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Caroline Franczia
11.02.2021
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This Monday, we look at Clubhouse, the surrounding hype, and what's in store for its future.
08.02.2021
It’s typical for startups to create their finance processes on the fly. You likely have no CFO or Head of Finance, and building a customer base feels more important than having sound internal policies.
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Guy Solomon
08.02.2021
A customer wants to talk with brands like they do with their peers. The stakes of getting this wrong are high for companies, as it becomes trickier to retain increasingly demanding users.
29.01.2021
While building a community of dedicated customers around a brand has long been considered an important marketing trajectory for a mature company, nowadays, more startups have started to incorporate it into their marketing strategy.
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Svetlana Stotskaya
27.01.2021
It’s frustrating to me that a lot of potential entrepreneurs never get started because they think there’s too much science or too many secrets involved in starting a business.
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Joe Procopio
26.01.2021
We’re running a webinar on 10th February for anyone interested in communications trends across the startup sector. Maddyness UK Editor David Johnson will offer insights on how startups and journalists can best work together.
26.01.2021
Lockdown has left many of us working from home. We don’t know when, or even if, we’ll be returning to the office. Some of us will never return.
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Dani Brown
LISTEN TO THE ARTICLE
22.01.2021
Don’t fall for the lure of the billion-dollar IPO. If you are, like me, watching all these jaw-dropping entrances into the public markets and looking for common denominators that you can apply to building your own company, there aren’t any.
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Joe Procopio
19.01.2021
Like everything else, B2B link building requires lots of effort and dedication to achieve the results you want. It is never easy as you can’t get much results from your hard work if you don’t have the right tactics in your B2B marketing strategy.
15.01.2021
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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