Looking for tools and advice to power your entrepreneurial adventure?
Our selection All the Tools
THE + RECENT
Crowdfunding now: apps for conscious spenders and creatives
Every week, Maddyness brings you MaddyCrowd, revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
Tools by " Maddyness
10.04.2021
Paint Texture
Why building software is like building a house - and how to make sure yours stays standing
Software engineering can be hard to grasp for non-technical founders, but it doesn’t have to be a total mystery. James Zhao, co-founder of Thought&Function, breaks down the tools, expertise and timelines you’ll need to create a successful end product.
Tools by " James Zhao
09.04.2021
Coding Screen
The reinvention of working in sales – as explained by Jerry Maguire
Sales, owned for decades by people who are good with people, a job that requires intense networking and face-to-face meetings, is now happening 100% remotely in most countries. From leadership to managing prospects and customers, what are the key learnings of 2020 and best practices to apply in 2021?
Tools by " Caroline Franczia
09.04.2021
The reinvention of working in sales – as explained by Jerry Maguire
When do startups need a T-shaped marketer?
Over the last couple of years, more and more digital marketers believe they must become T-shaped if they want to remain at the top of their game in the years to come. At the same time, more and more companies are looking to hire such talent. In this article, we’ll be debating the T-shaped marketer concept and when startups should, in fact, hire such talent.
Tools by " David Odier
07.04.2021
Home desk with yellow watch
How startups use their resources to find product-market fit
Maximise the minimum and the viable in your product. The tricky thing about launching a new product to market is that it’s barely even a milestone worth celebrating. What comes next is a series of chicken-and-egg problems and snap decisions on the way to product-market fit.
Tools by " Joe Procopio
06.04.2021
How startups use their resources to find product-market fit
The first steps to raising funds as an early stage startup
Between AI, cryptocurrencies, e-health or climate change technologies, there is no shortfall of new ideas to change the world and the overall enthusiasm from the growing community of entrepreneurs keeps giving me hope for the future.
Tools by " Xavier Louis
06.04.2021
New career path in 2021 for entrepreneurs
OKRs or alignment? Don’t shrink your employees’ impact
‘Objective key results’, perhaps most famously adopted by Google, have a long history – harking back to Intel in 1968. Nowadays the startup world is divided. Should you, or should you not, implement them?
Tools by " Caroline Franczia
02.04.2021
OKRs or alignment? Don’t shrink your employees’ impact
Why startups should chase incremental revenue instead of unicorns
Windfalls are awesome, but they’re not a growth strategy. If a startup spends all its time chasing jackpots, it’ll just bleed its runway to death.
Tools by " Joe Procopio
30.03.2021
Why startups should chase incremental revenue instead of unicorns
Your startup’s revenue problem is probably a broken sales process
There’s a single source of truth that determines the success or failure of your business. If you’re not generating the revenue numbers you need to extend your runway, hit your goals, and develop traction, then failure is a foregone conclusion.
Tools by " Joe Procopio
23.03.2021
Your startup’s revenue problem is probably a broken sales process
Four ways startups protect their ideas. Competitive protection is more than just keeping secrets and filing for patents
If you build a great product or service, but one that can potentially be copied, how do you protect it? That question came in through my channels last week with no context and no background information. Thankfully, with 20+ years experience building companies on sweat and intellectual property, I don’t need either.
Tools by " Joe Procopio
16.03.2021
Four ways startups protect their ideas. Competitive protection is more than just keeping secrets and filing for patents
Startup coaching: How startups get suckered
A legitimate business coach can be a windfall, a bad one can wreck your company. I’ve never been a fan of coaching in the business sense, but I understand it.
Tools by " Joe Procopio
09.03.2021
22 female founders, VCs and leaders share their top tips for aspiring female entrepreneurs
The twists and turns that come with the quest to become a successful female entrepreneur can be unpredictable, confusing and immense hard work, but the potential fruits of such labour keeps the drive alive.
Tools by " Kirstie Pickering
LISTEN TO THE ARTICLE
08.03.2021
Beyond HERizons launches inaugural cohort to tackle gender investment gap
The #MaddyFeed International Women's Day round-up
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This Monday, we look at the progress and setbacks along the way to gender equality in tech.
Tools by " Maddyness
08.03.2021
The #MaddyFeed International Women's Day round-up
Crowdfunding now: home-cooked food delivery and your dream career
Every week, Maddyness brings you MaddyCrowd, revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
Tools by " Maddyness
06.03.2021
Crowdfunding now: home-cooked food delivery and your dream career

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.