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Like everything else, B2B link building requires lots of effort and dedication to achieve the results you want. It is never easy as you can’t get much results from your hard work if you don’t have the right tactics in your B2B marketing strategy.
15.01.2021
2021 is already bringing unwanted challenges for entrepreneurs, but it’s also creating opportunities to refresh business priorities. Alison Jackson-Carter, founder, Enlighten PR, explains why spending time dusting off your PR strategy could give you the competitive edge your brand needs to thrive this year.
14.01.2021
Publishing is dead, right? Well, it’s not so much dead as transformed. During what’s been a two-decades-long decline of traditional media, the medium itself has changed dramatically, but there’s never been more content making more money for more companies than right now. Just not in the way you’d expect.
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Joe Procopio
12.01.2021
In recent times, technology has become an integral part of everyday life. Many people have adopted technology intending to make lives easier and better. Similarly, businesses have not been left behind in technological transformations. Many entrepreneurs adopt new technological tools to remain relevant in the market and to be in line with the changing trends in business.
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Paul Bates
08.01.2021
Jessica Li spoke with Sarah Jones Simmer, Chief Operating Officer at Bumble. Sarah was formerly Chief of Staff at Bumble, VP and Head of Business Development and Partnerships at PHLUR, and director at Global Philanthropy Group. Sarah shared her advice for collaboration, leadership, and organisation.
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Jessica Li
06.01.2021
The tricky thing about startup success is it doesn’t happen in a straight line. Look at Amazon, look at Etsy — hell — look at Apple, and compare what those companies are today with what they were at their startup stage. You probably wouldn’t have put much faith into those early companies.
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Joe Procopio
05.01.2021
Have you ever wondered how startups get into that awful spiral of haemorrhaging cash by selling their product for less than it costs to make it? It’s on purpose. And there’s a good reason for it. But it all starts with their initial approach to pricing.
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Joe Procopio
29.12.2020
Having a great idea is just the beginning of the startup journey: gaining attention as an entrepreneur is the bigger challenge. The global Red Bull Basement competition bridges that gap, providing students with the opportunity to come up with ideas and disruptive technology to create a better tomorrow.
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Kirstie Pickering
21.12.2020
With job insecurity continuing to be a key concern due to the ongoing pandemic, it’s unsurprising that 1 in 4 people in the UK are considering a career change in 2021. To address this, job search engine Adzuna is launching a new career change tool to help jobseekers understand their options.
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Kirstie Pickering
18.12.2020
The global pandemic has reinvigorated a sense of community as we’ve spent more time at home than ever before. Errands, a new function on mobility app SKOOT, is helping connect people with those who are vulnerable, self-isolating or in lockdown.
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Kirstie Pickering
17.12.2020
Depending on your perspective, 2020 has either been a year to forget or a year that will never be forgotten. Few aspects of our lives have remained untouched by the COVID-19 pandemic. And whether we like it or not, the ramifications are going to be felt for a long time to come.
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Alice Navarro
14.12.2020
If an investor has passed on investing in your startup, it’s probably for one of these reasons: Your startup isn’t investable. Your business doesn’t fit their investment thesis. There’s only so much room in their portfolio.
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Joe Procopio
08.12.2020
With the holidays approaching, it’s time to look back on what has been a tough year in the most cheerful way possible. There have been arduous moments for all entrepreneurs and this has had an impact on their personal lives. To remind us all that hygiene, sleep, and healthy food is necessary for our wellbeing, Caroline Franczia from Uppercut-First reflects on this festive period with a special someone who was once solo for Christmas: Kevin McCallister from Home Alone.
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Caroline Franczia
03.12.2020
Should you quit your day job to start your own company? Should you shelve an existing startup to pursue a new startup idea? Let’s knock the elephant out of the room right away. If you’re uncomfortable juggling two high priorities at the same time, entrepreneurship is going to be a very uncomfortable lifestyle. Unless you find a way to make it work. I can help with that.
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Joe Procopio
01.12.2020
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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