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Crowdfunding now: buy a pint to support the music industry
Every week, Maddyness brings you MaddyCrowd, revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
Tools par " Maddyness
17.04.2021
Buy a pint to support the music industry
10 tips to boost event attendance with social media marketing
What makes a great event that everyone would be happy to join? Before figuring out the best ways to boost event attendance with social media marketing, let us clarify one thing straightforward. The simple truth is that no tricks will work to get the people to visit your event unless it is really worthwhile.
Tools par " Frank Hamilton
15.04.2021
Empty Chairs
Introducing VoiceHER, the first audio-based community for women
Women from all walks of life recognised themselves in the horrific news that emerged last month. Again, it was proven that we are far from living in an equal and safe world.
Tools par " January Barnes
14.04.2021
Introducing VoiceHER, the first audio-based community for women
As seen in Maddyness: 5 entrepreneurs from Forbes' 30 under 30
In this week's news roundup, we're showcasing our previous coverage of young entrepreneurs who are now hitting the big time. Here are just a few examples, operating in fields from science to e-commerce.
Tools par " Maddyness
12.04.2021
As seen in Maddyness: 5 entrepreneurs from Forbes' 30 under 30
Crowdfunding now: apps for conscious spenders and creatives
Every week, Maddyness brings you MaddyCrowd, revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
Tools par " Maddyness
10.04.2021
Paint Texture
Why building software is like building a house - and how to make sure yours stays standing
Software engineering can be hard to grasp for non-technical founders, but it doesn’t have to be a total mystery. James Zhao, co-founder of Thought&Function, breaks down the tools, expertise and timelines you’ll need to create a successful end product.
Tools par " James Zhao
09.04.2021
Coding Screen
The reinvention of working in sales – as explained by Jerry Maguire
Sales, owned for decades by people who are good with people, a job that requires intense networking and face-to-face meetings, is now happening 100% remotely in most countries. From leadership to managing prospects and customers, what are the key learnings of 2020 and best practices to apply in 2021?
Tools par " Caroline Franczia
09.04.2021
The reinvention of working in sales – as explained by Jerry Maguire
When do startups need a T-shaped marketer?
Over the last couple of years, more and more digital marketers believe they must become T-shaped if they want to remain at the top of their game in the years to come. At the same time, more and more companies are looking to hire such talent. In this article, we’ll be debating the T-shaped marketer concept and when startups should, in fact, hire such talent.
Tools par " David Odier
07.04.2021
Home desk with yellow watch
How startups use their resources to find product-market fit
Maximise the minimum and the viable in your product. The tricky thing about launching a new product to market is that it’s barely even a milestone worth celebrating. What comes next is a series of chicken-and-egg problems and snap decisions on the way to product-market fit.
Tools par " Joe Procopio
06.04.2021
How startups use their resources to find product-market fit
The first steps to raising funds as an early stage startup
Between AI, cryptocurrencies, e-health or climate change technologies, there is no shortfall of new ideas to change the world and the overall enthusiasm from the growing community of entrepreneurs keeps giving me hope for the future.
Tools par " Xavier Louis
06.04.2021
New career path in 2021 for entrepreneurs
OKRs or alignment? Don’t shrink your employees’ impact
‘Objective key results’, perhaps most famously adopted by Google, have a long history – harking back to Intel in 1968. Nowadays the startup world is divided. Should you, or should you not, implement them?
Tools par " Caroline Franczia
02.04.2021
OKRs or alignment? Don’t shrink your employees’ impact
Why startups should chase incremental revenue instead of unicorns
Windfalls are awesome, but they’re not a growth strategy. If a startup spends all its time chasing jackpots, it’ll just bleed its runway to death.
Tools par " Joe Procopio
30.03.2021
Why startups should chase incremental revenue instead of unicorns
Your startup’s revenue problem is probably a broken sales process
There’s a single source of truth that determines the success or failure of your business. If you’re not generating the revenue numbers you need to extend your runway, hit your goals, and develop traction, then failure is a foregone conclusion.
Tools par " Joe Procopio
23.03.2021
Your startup’s revenue problem is probably a broken sales process
Four ways startups protect their ideas. Competitive protection is more than just keeping secrets and filing for patents
If you build a great product or service, but one that can potentially be copied, how do you protect it? That question came in through my channels last week with no context and no background information. Thankfully, with 20+ years experience building companies on sweat and intellectual property, I don’t need either.
Tools par " Joe Procopio
16.03.2021
Four ways startups protect their ideas. Competitive protection is more than just keeping secrets and filing for patents

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The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.