2020 was a chaotic year. The global pandemic changed the way we live our lives: how we socialise, use services, predict marketing trends, and attract customers to our business. However, while there’s been unprecedented upheaval, we’ve still seen some developments in the world of marketing trends COVID-19 has not touched that could make a massive difference to your business in 2021. The landscape of marketing trends is constantly evolving, with what worked one year suddenly becoming a waste of time the next. Why are marketing trends important? Because they are the most effective way of reaching potential customers. We’re going to look at some of the most likely success stories of 2021, letting you know which marketing trends you should start investigating right now.

No one becomes a product manager overnight, not even a project manager. Transitioning from a project- to a product-focused career is a process that is necessary for one to keep up with rapidly changing consumers and markets. Most project managers switch to product management because they want to be in a more strategic role and have a more significant impact on their company. Also, they may feel that bringing products into the market can be exciting and fun. Good news is, it is not a complete change altogether.

The world was not ready for the iPhone in 1993 when Apple launched it’s ill-fated Newton. I have a huge amount of empathy for the founder who is too early, too narrow, or too buggy. One of my startup war stories is about the company three of us founded that was YouTube a couple years before YouTube. We had the tech and a product and revenue, but we couldn’t get the funding. It was our own fault, because we were too green to position and pitch it properly.

Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This week, we look at Bumble's knockout IPO.

Every week, Maddyness brings you MaddyCrowd, revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.

They lived on an island with an average temperature of 30°C. They had no training gear, no experience, and no coach. Yet, they set an impossible goal: join the 1988 Winter Olympics in Calgary. Whether you’re inspired by the actual story or the movie, Cool Runnings will help you set the tone for 2021.

Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This Monday, we look at Clubhouse, the surrounding hype, and what's in store for its future.

It’s typical for startups to create their finance processes on the fly. You likely have no CFO or Head of Finance, and building a customer base feels more important than having sound internal policies.

A customer wants to talk with brands like they do with their peers. The stakes of getting this wrong are high for companies, as it becomes trickier to retain increasingly demanding users.

While building a community of dedicated customers around a brand has long been considered an important marketing trajectory for a mature company, nowadays, more startups have started to incorporate it into their marketing strategy.

It’s frustrating to me that a lot of potential entrepreneurs never get started because they think there’s too much science or too many secrets involved in starting a business.

We’re running a webinar on 10th February for anyone interested in communications trends across the startup sector. Maddyness UK Editor David Johnson will offer insights on how startups and journalists can best work together.

Don’t fall for the lure of the billion-dollar IPO. If you are, like me, watching all these jaw-dropping entrances into the public markets and looking for common denominators that you can apply to building your own company, there aren’t any.