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Actionable tips for startups from January Barnes, founder of ParlayMe
In my line of work, as a Tech Journalist and Media expert, I come into contact with first time founders and CEO’s on a daily basis. One of the common reigning challenges many face is when and how to launch, scale and exit. Unless of course you’re building a legacy and therefore an exit is not on the roadmap. But most importantly something most first time and even seasoned CEO’s struggle to perfect is the art of delegation. Especially when starting out.
Tools par " January Barnes
09.06.2021
Actionable tips for startups from January Barnes, founder of ParlayMe
The customer is NOT always right
Before we get into this, I’m going to first clarify that you should do everything in your power to satisfy every single one of your customers. It’s hard to argue against making customers happy, but I’m going to do it anyway, because living by the rule that the customer is always right is a dangerous game when you’re trying to innovate.
Tools par " Joe Procopio
08.06.2021
The customer Is NOT always right
The truth about product market fit is out there
A founder has a great idea, a startup develops a great product, but how do you know if there is an actual market for it? How do you know that you have a disruptive product or service that can also generate revenue simultaneously?
Tools par " Caroline Franczia
04.06.2021
The truth about Product Market Fit is out there
Everything you need to know about the connections between SEO and backlinks
What’s in common between backlinks and SEO? To start with, backlink building is one of two major parts of search engine optimisation: on-site SEO (managing keywords and their density, placing internal links, doing dozens of other tasks under direct control) and external SEO (it’s under indirect influence which is still manageable, but sees your website as part of the Internet community).
Tools par " Frank Hamilton
03.06.2021
Everything you need to know about the connections between SEO and backlinks
How startups launch products that customers want
There’s no worse feeling for an entrepreneur than pushing a brilliant idea all the way though execution and then launching that new product or feature to dead silence. But oddly enough, we entrepreneurs tend to do this a lot. In fact, I just did it again myself. Even after building over a dozen startups over a couple decades, I still dive right into this trap headfirst.
Tools par " Joe Procopio
01.06.2021
How businesses can use live shopping to increase sales
Shopping online is entering the next phase of its evolution – live shopping. A blend of video streaming, social media and customer interaction, live shopping has disrupted the retail industry and taken it by storm. Essentially, businesses can create their own shopping channels at a fraction of the cost, enabling them to sell directly to their target audience.
Tools par " Daniel Groves
26.05.2021
How businesses can use live shopping to increase sales
What you need to know about Apples versus Epic
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This Monday, we look at the legal battle that's been dubbed 'the fight for the future of the App Store.'
Tools par " Maddyness
24.05.2021
Appls vs Epic Games
Crowdfunding now: CBD and vegan recipe boxes
Every week, Maddyness brings you MaddyCrowd, revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
Tools par " Maddyness
22.05.2021
Crowdfunding now: Grubby
To climb the career ladder, start saying no
If you find that you’re going nowhere fast, it might just be your own fault. The day I took control of my future was the day I started saying no. I remember it vividly, because it was scary as hell.
Tools par " Joe Procopio
18.05.2021
elijah flores empty chairs unsplash
With restrictions lifting, here's what you need to know about the UK economy
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This Monday, we look at predictions for a 'booming' economy in the short-term, and what might come next.
Tools par " Maddyness
17.05.2021
UK economy post-COVID
Crowdfunding now: algae hats and insect pet food
Every week, Maddyness brings you MaddyCrowd, revealing our selection of projects available on crowdfunding platforms. Here's this week's selection.
Tools par " Maddyness
15.05.2021
Crowdfunding now: algae hats and insect pet food
How to use content writing for brand awareness
Becoming a successful entrepreneur in a competitive environment is a challenging process. According to CBInsights, around 14% of businesses stop working due to poor marketing. Yet, that number should not scare you; instead, it should serve as a warning that not investing in marketing is a bad move.
Tools par " Donald Fomby
13.05.2021
How to use content writing for brand awareness
Four must-haves before you advertise your startup’s product
Is digital advertising dying? That’s a thorny argument that my peers and I have been having over the last year. I tend to take the death side of the argument. I’m not saying that Google and Facebook’s business models are now broken and both of them are going to crater. But if you’ve been paying attention, the world’s two largest ad networks have recently changed the game — quietly, but rather radically.
Tools par " Joe Procopio
11.05.2021
Man shadow walking
What you need to know about the Hartlepool by-election
Every week, Maddyness curates articles from other outlets on a topic that is driving the headlines. This Monday, we look at the aftermath of 'Super Thursday' and what it means for British politics.
Tools par " Maddyness
10.05.2021
What you need to know about the Hartlepool by-election

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The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.