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In a recent issue of Teaching Startup, I answered an entrepreneur’s question about customer acquisition costs (CAC) and how much of a reduction in those costs might be expected as a new startup expands its market.
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Joe Procopio
07.09.2021
Having a small business is likely the dream for many people. It gives you financial independence and lets you work with what you love. However, the reality is that operating a small business is not as easy as it may seem.
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Frank Hamilton
03.09.2021
I recently answered a question about the challenge of hiring in the post-pandemic job market. While that answer covered a few potential reasons why finding talent has become so competitive and how a startup might address those challenges, in this post, I want to expand a little more on just one of those reasons.
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Joe Procopio
31.08.2021
What’s your favorite startup rule? What’s that one saying that you always fall back on when you’re having trouble pushing an idea into reality? Mine is “Go fast and break stuff.” In five words, it reminds me that everything I do is an experiment, nothing new is ever perfect, and I’ll never know if an idea works until I put it out there to potentially blow up in my face.
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Joe Procopio
24.08.2021
In a recent issue of Teaching Startup, I answered an entrepreneur’s question about how to increase customer demand and turn that demand into repeatable sales. Here we look at how customer want becomes customer need becomes customer demand.
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Joe Procopio
17.08.2021
Sign up for every product and service remotely like yours and start learning. In a recent issue of Teaching Startup, I answered an entrepreneur’s question about how to find customers for his startup’s minimum viable product (MVP). While the answer mostly focused on what type of customer prospect personas he should be seeking out, I also spent a little time talking about proactively infiltrating and disrupting his competitors.
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Joe Procopio
10.08.2021
The worst reason to take on a cofounder is to add legitimacy. Starting a business is one of the easiest things you’ll ever do. You can literally do it right now. Dust off an idea that’s been in the back of your mind and start making world-conquering plans. Congratulations. You’re a startup founder.
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Joe Procopio
03.08.2021
For many small businesses taking on investors is an essential process. Many banks are reluctant to take a risk on startups with no parent companies and even established small businesses. This leaves entrepreneurs with very little choice but to look for investors who are willing to back their ideas.
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Brent Davis
28.07.2021
You can’t start a business without a lot of money. The question no one ever answers is: How much? So let’s talk about that. Whether you’re bootstrapping or raising capital, these are the numbers you need to hit.
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Joe Procopio
27.07.2021
What do prospects want the most? They want you to make their time worthwhile. They need return on time invested before even thinking about return on investment. Better to investigate in advance to see if there is a fire and save everyone’s time rather than jumping straight into the merry dance of demos, POCs, and more. And who is better at investigating and deliberating than the famous or infamous Sherlock Holmes.
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Caroline Franczia
23.07.2021
As the UK adapts their traditional ways of working, post-pandemic, to suit more flexible, hybrid work styles, business leaders have to rethink the ways they value their employees. Many companies will agree that people are their most important asset, and employee benefits are a key way of demonstrating their investment in their employees’ health, happiness and future.
21.07.2021
Listen, I’m not your boss. I’m not trying to bludgeon you with a motivational hammer. I’m coming to you as your friend. And I’m telling you the same things I had to tell myself not too long ago. It’s time to get back to work.
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Joe Procopio
20.07.2021
Most startups are laser focused on one thing: growth. But rapid growth can come with its own set of challenges. When your team expands quickly it can change the ethos and dynamic of an organisation, meaning it can become harder to retain your ethics, cultural values and sense of control as a founder.
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Dr Alex Young
14.07.2021
There are two distinct schools of thought around the concept of Minimum Viable Product (MVP). Some people think MVPs are the scourge of tech startups. They’ll point out that there’s a growing swamp of hastily-thrown-together apps, which constantly lower the quality curve of the ecosystem by purposely offering substandard builds. Harsh, but not wrong.
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Joe Procopio
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13.07.2021
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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