Recently, I answered a question about sales contracts, asked by an entrepreneur who apologised in advance for the boring nature of her question. She also made it clear that she was not looking for legal advice or definitions of terms, but rather how to use elements of the contract itself to optimise opportunity and maximise her profit.
30.11.2021
As remote working increasingly becomes the norm for many companies, employers need to ensure they are aware and proactive on the set of tax-related challenges this new approach creates. According to a recent study from XpertHR, 97% of UK firms have gone hybrid.
23.11.2021
In over 20 years of doling out startup advice, I try really hard not to tell people when to raise money and from whom. But I have no problem jumping into the “why.”
23.11.2021
When starting a business, you make a huge number of decisions, on everything from office location to company branding. With so many things to think about, founders and business leaders might overlook some of the fundamental steps around employment.
23.11.2021
Visual content is pivotal to your success on social media. Creating content that fans enjoy interacting with makes your brand more memorable and increases the possibility of your audience sharing the content and expanding its reach.
20.11.2021
Can the customer success manager be the modern fairy godmother your clients are looking for?
19.11.2021
Office landlines will be extinct by the end of the decade according to the latest Ofcom data. For many SMEs, this will come as no surprise: in 2021, there’s no shortage of channels through which to contact a business.
16.11.2021
On their launch day, we're speaking to Amplify, the new climate donation app that empowers a network of sustainable brands to deliver a personalised donation experience to climate charities
16.11.2021
Last week, I answered a founder’s question about how to pinpoint the right revenue streams for his two-sided marketplace, now that it was seeing traction on the vendor side.
16.11.2021
Even as the most challenging times of the COVID-19 pandemic recede into memory, it is becoming ever clearer that the changes to the way we work over the past 18 months will leave indelible marks on our professional culture.
11.11.2021
Last week, I got a question from a service company founder asking how to evolve her daily grind of a business to run more like a high-growth startup without pouring a ton of money into technology and marketing.
09.11.2021
In a recent issue of Teaching Startup (#75), I answered a founder’s question about how to get press for her two-year-old startup, now that they’re seeing traction again after nearly being taken out by COVID lockdowns.
02.11.2021
It's Halloween, and I couldn't resist making another bold statement: in most cases, building a business case to prove return on investment in a sales campaign is just: a bunch of Hocus Pocus. Many scale-ups have learned and developed a sales process with critical stages, one of which is often: proving the ROI.
29.10.2021
Creating a new project needs a lot of time and effort. So many things have to be right for it to become popular among readers and your future clients. We’re sure your teams work hard to make it worth every visit by Internet users.
27.10.2021