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Local vs global SEO – what's the difference?
Improving your Google SEO rating is important for growth and to maintain your authority within your sector. However, the rapidly changing SEO sphere and keyword matches make it hard to know how specific or generalised you should be with your keyword research.
Tools par " Daniel Groves
22.12.2021
Local vs Global SEO: What's the difference?
Lose that cofounder and save your startup
When a business relationship sours, it’s not a relationship worth saving. I’m a total team player. But even after 20+ years and 14 startups, I’ve never been a cofounder. Not once.
Tools par " Joe Procopio
21.12.2021
Lose that cofounder and save your startup
Don’t let anyone tell you how to run your startup
One of the things I love about working on Teaching Startup — my project to democratise startup mentorship by making it affordable and timely — is that every once in a while we don’t answer an entrepreneur’s question so much as get them to discover the answer they already know.
Tools par " Joe Procopio
14.12.2021
Don’t let anyone tell you how to run your startup
Meet Back Market, the tech company that doesn’t want you to buy any new tech
Maddyness UK speaks to Katy Medlock, UK General Manager at Back Market, about why the tech device industry needs to change, the circular economy and how our obsession with new tech has more impact than we think.
Tools par " Katy Medlock
07.12.2021
Katy Medlock Back Market
How your startup can find opportunity where you least expect it
Recently, I answered a question about sales contracts, asked by an entrepreneur who apologised in advance for the boring nature of her question. She also made it clear that she was not looking for legal advice or definitions of terms, but rather how to use elements of the contract itself to optimise opportunity and maximise her profit.
Tools par " Joe Procopio
30.11.2021
How your startup can find opportunity where you least expect it
What do employers need to know about global mobility?
As remote working increasingly becomes the norm for many companies, employers need to ensure they are aware and proactive on the set of tax-related challenges this new approach creates. According to a recent study from XpertHR, 97% of UK firms have gone hybrid.
Tools par " Maddyness, with Payfit
23.11.2021
Payfit DO NOT USE Article
Startup Founders, this is the only good reason to raise money
In over 20 years of doling out startup advice, I try really hard not to tell people when to raise money and from whom. But I have no problem jumping into the “why.”
Tools par " Joe Procopio
23.11.2021
Startup Founders, this is the only good reason to raise money
The importance of best employment practice to protect your startup
When starting a business, you make a huge number of decisions, on everything from office location to company branding. With so many things to think about, founders and business leaders might overlook some of the fundamental steps around employment.
Tools par " Oliver Spratt
23.11.2021
8 ways to make social media graphics your fans will love
Visual content is pivotal to your success on social media. Creating content that fans enjoy interacting with makes your brand more memorable and increases the possibility of your audience sharing the content and expanding its reach.
Tools par " Ron Stefanski
20.11.2021
8 ways to make social media graphics your fans will love
Are your customers suitably 'Godmothered'?
Can the customer success manager be the modern fairy godmother your clients are looking for?
Tools par " Caroline Franczia
19.11.2021
The telephone is still the king of customer support, so why aren't SMEs using it?
Office landlines will be extinct by the end of the decade according to the latest Ofcom data. For many SMEs, this will come as no surprise: in 2021, there’s no shortage of channels through which to contact a business.
Tools par " Maddyness, with AnswerConnect
16.11.2021
The telephone is still the king of customer support, so why aren't SMEs using it?
This new climate tech allows people to donate to climate charities as they shop
On their launch day, we're speaking to Amplify, the new climate donation app that empowers a network of sustainable brands to deliver a personalised donation experience to climate charities
Tools par " Maddyness UK
16.11.2021
This climate donation app allows brands to deliver a personalised donation experience for their customers
The troubling trend of lazy internet marketplace startups
Last week, I answered a founder’s question about how to pinpoint the right revenue streams for his two-sided marketplace, now that it was seeing traction on the vendor side.
Tools par " Joe Procopio
16.11.2021
Last week, I answered a founder’s question about how to pinpoint the right revenue streams for his two-sided marketplace, now that it was seeing traction on the vendor side.
How tech founders can scale their business while working remotely
Even as the most challenging times of the COVID-19 pandemic recede into memory, it is becoming ever clearer that the changes to the way we work over the past 18 months will leave indelible marks on our professional culture.
Tools par " Ritam Gandhi
11.11.2021
How tech founders can scale their business while working remotely

Maddyness Factory

The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.