Our selection
All the Tools
We all know smart SEO is key to online success, but what exactly is it and how can recruiting a dedicated agency optimise the reach of a website? SEO – or search engine optimisation – is essentially the process of making a website more findable for search engines like Google.
21.09.2021
After all these years as a successful (sometimes) entrepreneur, do you want to know what I still struggle with the most? I can’t keep it simple. Ever. I break this cardinal rule of business constantly, without remorse. Whether it’s my posts or my emails or my plans or my experiments, it takes every bit of restraint I have not to write manifestos or to build the kinds of systems that would make Rube Goldberg wince.
Tools by
"
Joe Procopio
21.09.2021
As we head into the colder months, the demand for indoor entertainment soars. Cue this generation's latest trend: the VR headset. Year on year, demand has soared by 240% in the UK. However, those of us who suffer from motion sickness may be worried about the impacts…
Tools by
"
Maddyness UK
17.09.2021
In a recent issue of Teaching Startup, I answered a question from a second-time entrepreneur about accepting venture capital funding that would ultimately put his product on a different path than the one he believes will make his startup a billion-dollar company.
Tools by
"
Joe Procopio
14.09.2021
In 2019, the United Kingdom legislated a net-zero emissions target. A small step that paved the way to achieving their objective of being carbon neutral by the year 2050. In due time, they envision a quarter of Britain covered in trees, quieter roads, and the air clear from harmful fumes — a picture that pushes everyone to make a concerted effort leading towards the goal.
Tools by
"
Bash Sarmiento
09.09.2021
In a recent issue of Teaching Startup, I answered an entrepreneur’s question about customer acquisition costs (CAC) and how much of a reduction in those costs might be expected as a new startup expands its market.
Tools by
"
Joe Procopio
07.09.2021
Having a small business is likely the dream for many people. It gives you financial independence and lets you work with what you love. However, the reality is that operating a small business is not as easy as it may seem.
Tools by
"
Frank Hamilton
03.09.2021
I recently answered a question about the challenge of hiring in the post-pandemic job market. While that answer covered a few potential reasons why finding talent has become so competitive and how a startup might address those challenges, in this post, I want to expand a little more on just one of those reasons.
Tools by
"
Joe Procopio
31.08.2021
What’s your favorite startup rule? What’s that one saying that you always fall back on when you’re having trouble pushing an idea into reality? Mine is “Go fast and break stuff.” In five words, it reminds me that everything I do is an experiment, nothing new is ever perfect, and I’ll never know if an idea works until I put it out there to potentially blow up in my face.
Tools by
"
Joe Procopio
24.08.2021
In a recent issue of Teaching Startup, I answered an entrepreneur’s question about how to increase customer demand and turn that demand into repeatable sales. Here we look at how customer want becomes customer need becomes customer demand.
Tools by
"
Joe Procopio
17.08.2021
Sign up for every product and service remotely like yours and start learning. In a recent issue of Teaching Startup, I answered an entrepreneur’s question about how to find customers for his startup’s minimum viable product (MVP). While the answer mostly focused on what type of customer prospect personas he should be seeking out, I also spent a little time talking about proactively infiltrating and disrupting his competitors.
Tools by
"
Joe Procopio
10.08.2021
The worst reason to take on a cofounder is to add legitimacy. Starting a business is one of the easiest things you’ll ever do. You can literally do it right now. Dust off an idea that’s been in the back of your mind and start making world-conquering plans. Congratulations. You’re a startup founder.
Tools by
"
Joe Procopio
03.08.2021
For many small businesses taking on investors is an essential process. Many banks are reluctant to take a risk on startups with no parent companies and even established small businesses. This leaves entrepreneurs with very little choice but to look for investors who are willing to back their ideas.
Tools by
"
Brent Davis
28.07.2021
You can’t start a business without a lot of money. The question no one ever answers is: How much? So let’s talk about that. Whether you’re bootstrapping or raising capital, these are the numbers you need to hit.
Tools by
"
Joe Procopio
27.07.2021
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
Submit information
Want to send us some news? An opinion or an idea? Anonymously or not, we'd love to hear from you
