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Businesses utilise discount marketing to grow. Discount marketing gives businesses a competitive edge to draw in and keep consumers, which is essential in today's cutthroat industry. Companies can boost sales volume, create demand, and beat the competition by providing discounts. Their main objective is business growth.
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Evelyn Johnson
22.06.2024
If you’ve ever been asked to make a presentation or pitch, you’ll be familiar with the visceral feeling that sweeps through your body and mind at the thought of it. Racing heartbeat, sweaty palms, butterflies in your stomach, mind racing at the sheer horror of it. No wonder that, for a fleeting moment, peaceful oblivion feels more appealing.
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Louisa Clarke
17.06.2024
Becoming an entrepreneur can be freeing if you’ve been caught in the rat race for a few years, but have the desire to start your own business. You don’t need to tell HR when you want to go on holiday when you work for yourself and can set your own working hours based on a schedule that suits you.
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Indiana Lee
15.06.2024
From wildfire prediction technologies, to biodegradable single-use diapers, climate entrepreneurs are increasingly holding the answers to our collective climate challenges. What could you contribute?
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Charlotte Tucker
13.06.2024
In today’s globalised job-seeking market, tech candidates need to stand out from the crowd more than ever.
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Amanda Kavanagh
11.06.2024
Whether you are working for an SME or a larger national or multinational corporation - good onboarding is crucial for employee retention. And the shocking statistic is that 35% of companies spend £0 on onboarding new hires!
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Dan Buckley
08.06.2024
Openly autistic entrepreneurs often face both admiration and discrimination, with their traits being heralded simultaneously as both “superpowers” and their “Achilles’ heel”. This creates unrealistic expectations, by placing autistic founders on a pedestal, while also upholding harmful and ableist stereotypes.
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Zareen Ali
31.05.2024
While there’s no disputing AI’s impact on the job market, the human versus computer narrative surrounding AI entirely replacing humans feels slightly premature.
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Aoibhinn Mc Bride
28.05.2024
Positive relationships are at the core of any successful company. However, unlike business-to-consumer (B2C) interactions, business-to-business (B2B) customer relationships can have far more depth and impact because they are truly partnerships. And when these relationships are successful, the benefits flow outward and improve the reputation and standing of the entire company.
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Indiana Lee
25.05.2024
Scotland’s capital has become a hub of innovation and technology, making it the ideal destination for startup founders. Here’s what you need to know about Edinburgh
23.05.2024
Building on centuries of industry, technology, and innovation, Birmingham is a fantastic place to launch a business in the UK.
22.05.2024
Oxford’s reputation as a centre of academia has laid the foundations for the city as a top destination for startups. Here’s what founders need to know
16.05.2024
In the entrepreneurial world, where the allure of being your own boss is celebrated, there's a harsh reality often left untold. And that is the immense pressure to wear all the hats, the seductive trap of believing you can do it all, and the inevitable moment when you find out you can’t and it all comes crashing down. This is not a sign of failure, but of a pivotal lesson that all entrepreneurs go through to help them learn the art of delegation.
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Inge Hunter
15.05.2024
As you begin to work on growing your brand online, one decision every business leader must battle with is whether to outsource their marketing efforts to an agency, or continue to create campaign in house.
11.05.2024
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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