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Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
23.03.2023
Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
23.03.2023
As the cost of living increases, the number of older workers looking to re-enter the workforce is also on the rise. So for startups considering ways to combat the growing skills shortage, attracting older workers, who bring a vast array of skills, knowledge and experience, can provide a welcome solution.
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Ally Fekaiki
18.03.2023
A mission statement is one of the most important things every company should have. Though it isn’t a budget that you can spend on marketing or an office you can rent to have a space for your team to work, a mission statement has a very practical purpose.
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Frank Hamilton
17.03.2023
Startups are in a precarious position going into 2023 with economic turbulence putting pressure on founders to streamline costs – some of which come at the expense of long-term success. To offer guidance to business owners and entrepreneurs, Marks & Clerk, have published an e-book to act as a resource for tech founders struggling to identify an effective strategy when it comes to innovation and intellectual property.
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Maddyness UK
15.03.2023
NFTs are one of the most innovative concepts in digital art and collectibles today. As an NFT creator, it's essential to take steps to build a strong community around your work.
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Bash Sarmiento
11.03.2023
If you’re looking to reach your full potential and striving for peak performance, here four top hacks from Jim Steele, author of Unashamedly Superhuman.
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Jim Steele
10.03.2023
For healthtech startups in the UK and Europe, the USA continues to be the land of opportunity. Valued at $88B this year, the US digital health market is incredibly attractive to international companies.
09.03.2023
Fintech specialist and Partner at Dawn Capital, Dan Chaplin shares helpful insights for founders looking to succeed in a challenging environment...
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Dan Chaplin
07.03.2023
Founders who don’t build a brand image for their startups at early stages may end up confusing their clients: the company looks different across platforms, its merch colours don't match up with the colours on the website, and customers don't recognise the brand in its ads.
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Alexandra Naidonova
04.03.2023
Building and growing a tech startup has never been easy. The struggles of building a great team, raising finance, scaling revenue, controlling costs, and expanding operations are well documented. These hurdles are all the more intimidating against the backdrop of big tech layoffs, rising costs, recessionary pressures influencing consumer behaviour and cutbacks. Yet, the speed of tech development continues at pace as we have seen with the ground breaking capabilities of generative AI.
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Sophie Lonergan
01.03.2023
When business innovation fails in an organisation, there has often not been a future-led approach, and a lack of creativity in all aspects of the project.
28.02.2023
No matter what industry you’re in or the products or services you’re selling, there’s one thing all businesses have in common: leads. These are the people that you attract to your brand and who fuel your company’s growing profits.
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Daniel Groves
25.02.2023
Getting your new business off the ground is as rewarding as it is challenging. You’ll spend long nights completing necessary documents and scheduling social media posts to increase your brand awareness and bring new customers to your business.
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Indiana Lee
23.02.2023
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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