Our selection
All the Tools
The world of marketing is constantly evolving, and so are the expectations of consumers. Today, customers want more than just a product or service; they want an immersive and engaging experience that connects them with the brand on a deeper level. This is where phygital marketing comes in.
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Svetlana Stotskaya
18.05.2023
Getting investment for your startup can be daunting, even in good economic conditions, but as investors pull back amid a wave of uncertainty, tech layoffs, and recession fears, startup founders are prepping for the worst when it comes to securing any kind of investment.
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Hatty Fawcett
18.05.2023
In recent years, workers have been demanding more meaningful mental health and wellbeing support from their employers. Startups desperate to attract top talent have answered with a whole host of ‘workplace wellness’ initiatives and benefits. But ‘happiness officers’ and branded water bottles which aren’t backed up by the robust and professional mental health support (which teams so often really need) are signs of an increasing trend for “wellbeing washing” - where support is offered in public but not in practice.
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Sançar Sahin
17.05.2023
It’s not uncommon for a startup’s founder to step down as CEO. Sometimes, the founder in question might simply feel that they’re ready to try something new. At other times, they might believe that they’ve taken the business as far as they can, and that someone else is better placed to move the needle forwards.
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Khyati Sundaram
16.05.2023
From Google docs to old school paper notebooks, there are many ways to approach to-do lists. But for those of us who find that no amount of shiny new stationary can put a stop to the perils of procrastination, productivity hacks are an essential tool to deploy when all else has failed.
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Aoibhinn Mc Bride
16.05.2023
Pitching for VC funding is a well-trodden path that gets many startups from an idea with potential, to profitable business. It puts investment in the hands of entrepreneurs to grow teams, develop products and get them to market at speed. But VC funding is not the only option for startups looking to grow at pace.
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Karel Callens
15.05.2023
As companies grow and change, so do their needs for specific skills and expertise. This can result in skills gaps that hinder their ability to achieve their goals. However, with rapidly evolving technologies and changing skill requirements, companies are struggling to keep up with the skills gap.
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Michael Boham
04.05.2023
The field of neuroscience has provided us with a wealth of knowledge about how the brain functions, and this knowledge can be applied not only to our everyday lives but to our personal and team performance. What makes this exciting is that now more than ever, we have access to easily applicable tools that can make an impact in our performance almost immediately.
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René Rodriguez
29.04.2023
To celebrate Earth Day (April 22nd), global employment expert Remote has explored how a remote-first work culture can contribute to green innovation and urge businesses to implement planet-first working practices, revealing five green benefits of remote work, and why getting there is a “team effort”
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Amanda Day
22.04.2023
Creating a business with multiple departments tends to mean you have an agile organisation with a range of talented workers. Indeed, as your business grows, the experts in these departments can enable the company to explore new areas of your industry and perhaps innovate. However, it’s important to be mindful of how these departments interact with one another.
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Indiana Lee
19.04.2023
Running marketing campaigns remotely can be challenging for any startup, especially in the early stages when resources and budgets are limited. Moreover, few companies have escaped the need to run marketing campaigns remotely over the past few years, and they have had to rush to change their promotional channels and communication methods or reinvent the way they handle their workflows.
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Svetlana Stotskaya
05.04.2023
The phrase “Build it and they will come” is a total myth. To attract customers and scale your startup, you need great marketing – and great marketing boils down to creating a message that resonates with your audience.
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Maya Moufarek
29.03.2023
We all know that people buy from people, so if you want to win customers you need to put yourself out there. But what if the very thought of stepping into the limelight causes a crash of confidence? Or even fills you with dread? Well, firstly, you’re not alone! And secondly, it IS possible to feel better about it – and even enjoy it. Promise.
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Rebecca Jabbar
27.03.2023
Adapting to an increasingly digital world, marketers constantly seek innovative technologies in order to build meaningful connections with consumers, and organise a superior customer experience via online and offline channels. Phygital brand campaigns – with the use of technology – have yet-to-be-unlocked potential for reaching these goals.
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Svetlana Stotskaya
25.03.2023
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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