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Today’s business landscape is competitive. Small businesses have to go the extra mile to stay afloat and to outreach and outlast their competitors. That means understanding and growing your target audience, as well as enhancing the experience for your existing customers, is essential. When you’re able to do this, you’ll stand out from the crowd, build loyalty, and create brand ambassadors.
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Indiana Lee
01.07.2023
For tech companies, having a strong brand can be a key factor for success in a competitive and dynamic market, especially in the times of economic uncertainty.
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Svetlana Stotskaya
24.06.2023
With its intricate maze of challenges and fierce competition, the marketplace can seem formidable at first glance, especially for small, creative brands just starting their journey. Having long established their dominance, towering multinational corporations command the landscape with their vast resources and global reach. This can often cast an overwhelming shadow on smaller brands attempting to make their presence felt and secure a slice of the market.
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Artemis Doupa
20.06.2023
Talent shortages and an increasingly competitive labour market force businesses to source talent overseas. While hiring international talent can be a complex process, it’s nothing compared to the challenges that come with managing payrolls in different countries. Payroll consolidation provides a solution for making it work.
20.06.2023
With so many online retailers across the world, it’s important to ensure that your e-commerce business stands out from the rest. This means that having the right customer service compared to your competitors can only be done through automation.
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George Mathew
16.06.2023
Published by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), the ISO 27001 standard helps businesses organize their people, processes, and technology. ISO 20071 was designed to ensure the confidentiality, availability, and integrity of information.
13.06.2023
Very early on in my experience teaching and consulting to creative companies and arts organisations, I identified a three-part framework to invent and explore new ideas within a team dynamic: ideate, evaluate, select.
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Adam Kingl
12.06.2023
Max Cotton, CEO and Founder of Another Round shares his funding advice for founders and explains the role community has played in their fundraising journey.
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Max Cotton
09.06.2023
It is becoming increasingly clear that urgent action is needed to address the pressing environmental issues facing our planet. Climate change, pollution, deforestation, and biodiversity loss are just a few examples of the complex and interconnected challenges we are confronted with.
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Fabien Cros
07.06.2023
John Fordham is a management consultant and business advisor with decades of experience in helping turn businesses around to become profitable, in this article he shares tips for what to look for and what to do when you find the the business you are working in is struggling.
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John Fordham
07.06.2023
Recent economic events have caused a number of companies to consider how best to downsize teams with the number of weekly layoff announcements ever growing. Layoffs are often the last thing companies turn to, and for good reason; navigating the hidden implications is challenging, and for companies undergoing the process for the first time it can be difficult to predict what lies on the path ahead.
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Myra Khanna
31.05.2023
It shouldn’t come as a shock that your employees are, in fact, human beings. Therefore, you know it’s rarely wise to treat them as machines whose only function is productivity. Yet, it can be challenging to establish which are the most impactful ways to ensure your company operations are geared toward supporting workers.
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Indiana Lee
31.05.2023
Menopausal women are the fastest growing demographic in the workplace. For such a significant statistic for employers, there is still a lack of knowledge in organisations about what menopause is and how to support menopausal workers.
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Cathy Hastie
24.05.2023
The end of cookies and advertising identifiers is near as the world of advertising is entering a new era: one where brands will move beyond their over-reliance on third-party data.
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Ossie Bayram
19.05.2023
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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