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Today’s business environment requires an active synergy between different departments. That propels it to success. Two departments that need to collaborate well with other are HR and marketing.
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George Mathew
30.08.2023
The freelancing market is more in demand than ever. Reportedly, US freelancers contribute about $1.3T to the United States economy each year. That’s how profitable freelancing is, and it’s going to be bigger in the coming years, with more people drifting toward it.
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George Mathew
26.08.2023
Nowadays, becoming an entrepreneur is a little too easy than it was before the rise of the digital world and cloud capabilities. The availability of options rippled through the technological advancements have opened doors of possibilities for the enthusiast, who are now changing their perspective and looking for ways to own a business rather than rely on employment.
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Elis Enano
19.08.2023
Catering to customer demand and ensuring your eCommerce offering stands out from the competition can be a challenge. But keeping up with what customers want, when they want it, is no longer enough. Retailers and brands are now expected to exceed expectations.
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Beth Norton
16.08.2023
This is not some easy to follow cheat code of how to set up a successful creative agency. There are no hacks, no viral engines and certainly no “Ten Rules for Success”. If you want these, head to reddit or the business pages of the Daily Mail, I've heard they have plenty to say. Instead, this is a collection of our key moments and learnings from the last four years as we’ve set up one of the fastest growing video production companies in London.
07.08.2023
Today’s businesses can operate in a global marketplace like never before, allowing them to continue working hyper-locally or spread their wings far and wide. Having a website that caters to international audiences and spans multiple languages is great for reaching potential customers across borders to expand the reach of your business.
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Dakota Murphey
05.08.2023
Security compliance programs help your organisation identify, implement, and maintain appropriate security controls to protect sensitive data, comply with laws and contractual obligations, and adhere to the standards, regulatory requirements, and frameworks needed to protect customers and enable the business to succeed.
26.07.2023
As businesses become more demanding, ‘Vertical SaaS’ will emerge as one of the fastest growing areas in business software. Unlike horizontal SaaS, where solutions aim to reach a wide range of businesses - vertical SaaS is purpose-built for specific industry niches, narrowing the potential market size whilst affording providers the opportunity to trade market size for market share.
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Kamil Mieczakowski
25.07.2023
Automation is transforming the way businesses operate and interact with customers. It enables faster, cheaper and more efficient processes, as well as personalised and customised experiences.
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Svetlana Stotskaya
22.07.2023
One of the things I find most fascinating is the psychology behind early-stage investing. Over the past couple of years investing at Episode 1 and from founding Focal, I've become somewhat specialised in helping companies optimise their rounds. There’ve been some interesting discoveries along the way. The first and most important thing to understand is that there’s so much more to fundraising than having a good business.
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Hector Mason
13.07.2023
As your business goes from startup to scale-up you might not really notice the growth until you take a step back and look at your team size, how your operational needs have changed and how your business is finely solidifying its strategy and positioning with the market. But as your business enters this stage, it can be hard to determine what’s next. You might not be as flexible and nimble as you once were at the startup stage and are in need of more guidance.
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Rafael S. Lajeuness
13.07.2023
The entrepreneur revolution – which has helped to found thousands of fantastic small businesses and startups – has been boosted and enabled by waves of technology innovation. But with the arrival of AI-based, highly accessible tools the wave has turned into a tsunami and the potential for entrepreneurs is huge.
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Daniel Priestley
12.07.2023
Employee attrition can have a significant impact on a company's productivity, morale, and bottom line. To reduce attrition and retain valuable employees, it's crucial to implement strategies that address the underlying causes.
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George Mathew
05.07.2023
Today’s business landscape is competitive. Small businesses have to go the extra mile to stay afloat and to outreach and outlast their competitors. That means understanding and growing your target audience, as well as enhancing the experience for your existing customers, is essential. When you’re able to do this, you’ll stand out from the crowd, build loyalty, and create brand ambassadors.
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Indiana Lee
01.07.2023
Maddyness Factory
The Maddyness teams have been committed for over a decade to the most innovative companies in France and those closest to entrepreneurs. Every day, we are committed to promoting your operations, to creating the best content for you, in all its forms. Want to work with the favorite media of entrepreneurs? Us too.
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Want to send us some news? An opinion or an idea? Anonymously or not, we'd love to hear from you
