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How founders can use bootstrapping to build a software company
Pitching for VC funding is a well-trodden path that gets many startups from an idea with potential, to profitable business. It puts investment in the hands of entrepreneurs to grow teams, develop products and get them to market at speed. But VC funding is not the only option for startups looking to grow at pace.
Tools by " Karel Callens
15.05.2023
How founders can use bootstrapping to build a software company
Is a focus on capability over skill, the answer to plugging your skills gap?
As companies grow and change, so do their needs for specific skills and expertise. This can result in skills gaps that hinder their ability to achieve their goals. However, with rapidly evolving technologies and changing skill requirements, companies are struggling to keep up with the skills gap.
Tools by " Michael Boham
04.05.2023
Brain Hacks: 5 Neuroscience strategies to boost your performance
The field of neuroscience has provided us with a wealth of knowledge about how the brain functions, and this knowledge can be applied not only to our everyday lives but to our personal and team performance. What makes this exciting is that now more than ever, we have access to easily applicable tools that can make an impact in our performance almost immediately.
Tools by " René Rodriguez
29.04.2023
Brain Hacks: 5 Neuroscience strategies to boost your performance
Remote work for a greener future: Should we really return to the office? 
To celebrate Earth Day (April 22nd), global employment expert Remote has explored how a remote-first work culture can contribute to green innovation and urge businesses to implement planet-first working practices, revealing five green benefits of remote work, and why getting there is a “team effort”
Tools by " Amanda Day
22.04.2023
Remote work for a greener future: Should we really return to the office? 
How to improve and inspire collaboration and camaraderie across departments
Creating a business with multiple departments tends to mean you have an agile organisation with a range of talented workers. Indeed, as your business grows, the experts in these departments can enable the company to explore new areas of your industry and perhaps innovate. However, it’s important to be mindful of how these departments interact with one another.
Tools by " Indiana Lee
19.04.2023
How to improve and inspire collaboration and camaraderie across departments 19.04
4 Tips to manage marketing campaigns remotely in an early-stage startup
Running marketing campaigns remotely can be challenging for any startup, especially in the early stages when resources and budgets are limited. Moreover, few companies have escaped the need to run marketing campaigns remotely over the past few years, and they have had to rush to change their promotional channels and communication methods or reinvent the way they handle their workflows.
Tools by " Svetlana Stotskaya
05.04.2023
4 common advertising mistakes tech startups make and how to avoid them
Getting into the mind of your customer is key to successful marketing
The phrase “Build it and they will come” is a total myth. To attract customers and scale your startup, you need great marketing – and great marketing boils down to creating a message that resonates with your audience.
Tools by " Maya Moufarek
29.03.2023
Getting into the mind of your customer is key to successful marketing
How to manage public speaking anxiety when presenting your business to investors, the media, or your employees…
We all know that people buy from people, so if you want to win customers you need to put yourself out there. But what if the very thought of stepping into the limelight causes a crash of confidence? Or even fills you with dread? Well, firstly, you’re not alone! And secondly, it IS possible to feel better about it – and even enjoy it. Promise.
Tools by " Rebecca Jabbar
27.03.2023
How to manage public speaking anxiety when presenting your business to investors, the media, or your employees…
4 Advantages of using NFC technology as part of a phygital marketing campaign
Adapting to an increasingly digital world, marketers constantly seek innovative technologies in order to build meaningful connections with consumers, and organise a superior customer experience via online and offline channels. Phygital brand campaigns – with the use of technology – have yet-to-be-unlocked potential for reaching these goals.
Tools by " Svetlana Stotskaya
25.03.2023
4 Misconceptions early-stage tech startups have about branding, and what's actually true
How to do PR in a way that works for your startup - Part 2
Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
Tools by " Tom Lawrence, Camille Oster & Ben Heath
23.03.2023
How to do PR in a way that works for your startup
How to do PR in a way that works for your startup - Part 1
Foundational PR knowledge, especially media relations, has been kept opaque for a long time. It’s allowed a layer of ambiguity to be drawn over the media landscape in a way that has only benefited PR professionals. This opacity has meant that startups now typically default to using external agencies that charge them high rates and fail to provide transparent ROI metrics, leaving founders wondering whether PR is really worth it. In short, PR has become a black box, and it shouldn’t be.
Tools by " Tom Lawrence, Camille Oster & Ben Heath
23.03.2023
How to do PR in a way that works for your startup
5 ways startups can use employee benefits to support older workers
As the cost of living increases, the number of older workers looking to re-enter the workforce is also on the rise. So for startups considering ways to combat the growing skills shortage, attracting older workers, who bring a vast array of skills, knowledge and experience, can provide a welcome solution.
Tools by " Ally Fekaiki
18.03.2023
5 ways startups can use employee benefits to support older workers
The ultimate guide to writing a mission statement
A mission statement is one of the most important things every company should have. Though it isn’t a budget that you can spend on marketing or an office you can rent to have a space for your team to work, a mission statement has a very practical purpose.
Tools by " Frank Hamilton
17.03.2023
The ultimate guide to writing a mission statement
Startups must not underestimate the power of IP in 2023
Startups are in a precarious position going into 2023 with economic turbulence putting pressure on founders to streamline costs – some of which come at the expense of long-term success. To offer guidance to business owners and entrepreneurs, Marks & Clerk, have published an e-book to act as a resource for tech founders struggling to identify an effective strategy when it comes to innovation and intellectual property.
Tools by " Maddyness UK
15.03.2023
Startups must not underestimate the power of IP in 2023

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